A life cycle model of new product profitability
Pages 150 - 155
Abstract
A model, based on the product life cycle concept, considers the revenues and expenses associated with development, introduction, and marketing of new products. Key parameters may be varied individually to investigate the projects's profitability under different scenarios. The product life cycle model may be programmed on a hand calculator and used as a convenient first pass when evaluating new product proposals.
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- A life cycle model of new product profitability
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Published In
September 1980
215 pages
Copyright © 1980 ACM.
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- SIGSMALL: ACM Special Interest Group on Small and Personal Computing Systems and Applications
- SIGPC: SIGPC
Publisher
Association for Computing Machinery
New York, NY, United States
Publication History
Published: 18 September 1980
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