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Influence of Electric Taste, Smell, Color, and Thermal Sensory Modalities on the Liking and Mediated Emotions of Virtual Flavor Perception

Published: 22 October 2020 Publication History

Abstract

Little is known about the influence of various sensory modalities such as taste, smell, color, and thermal, towards perceiving simulated flavor sensations, let alone their influence on people's emotions and liking. Although flavor sensations are essential in our daily experiences and closely associated with our memories and emotions, the concept of flavor and the emotions caused by different sensory modalities are not thoroughly integrated into Virtual and Augmented Reality technologies. Hence, this paper presents 1) an interactive technology to simulate different flavor sensations by overlaying taste (via electrical stimulation on the tongue), smell (via micro air pumps), color (via RGB Lights), and thermal (via Peltier elements) sensations on plain water, and 2) a set of experiments to investigate a) the influence of different sensory modalities on the perception and liking of virtual flavors and b) varying emotions mediated through virtual flavor sensations. Our findings reveal that the participants perceived and liked various stimuli configurations and mostly associated them with positive emotions while highlighting important avenues for future research.

Supplementary Material

ZIP File (icmi1218aux.zip)
Elicited emotions from virtual beverage glass and virtual coffee mug
MP4 File (3382507.3418862.mp4)
Presentation Video.

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  • (2024)Pectinase‐Driven Optimization of Pectin Hydrolysis for Enhanced Clarity, Anthocyanin Retention, and Consumer Appeal in Red Dragon Fruit Mint Flavored BeverageJournal of Food Processing and Preservation10.1155/jfpp/92734642024:1Online publication date: 20-Nov-2024
  • (2024)Aromug: A Mug-Type Olfactory Interface to Enhance the Sweetness Perception of BeveragesIEEE Access10.1109/ACCESS.2024.340139212(78366-78378)Online publication date: 2024
  • (2024) OdorCarousel : A Design Tool for Customizing Smell-Enhanced Virtual Experiences International Journal of Human–Computer Interaction10.1080/10447318.2024.2314818(1-16)Online publication date: 20-Feb-2024
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  1. Influence of Electric Taste, Smell, Color, and Thermal Sensory Modalities on the Liking and Mediated Emotions of Virtual Flavor Perception

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      cover image ACM Conferences
      ICMI '20: Proceedings of the 2020 International Conference on Multimodal Interaction
      October 2020
      920 pages
      ISBN:9781450375818
      DOI:10.1145/3382507
      Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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      Published: 22 October 2020

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      Author Tags

      1. digital gustation
      2. emotion
      3. emotional flavor
      4. human-flavor interaction
      5. mixed reality
      6. virtual flavor
      7. virtual reality

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      ICMI '20: INTERNATIONAL CONFERENCE ON MULTIMODAL INTERACTION
      October 25 - 29, 2020
      Virtual Event, Netherlands

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      • (2024)Pectinase‐Driven Optimization of Pectin Hydrolysis for Enhanced Clarity, Anthocyanin Retention, and Consumer Appeal in Red Dragon Fruit Mint Flavored BeverageJournal of Food Processing and Preservation10.1155/jfpp/92734642024:1Online publication date: 20-Nov-2024
      • (2024)Aromug: A Mug-Type Olfactory Interface to Enhance the Sweetness Perception of BeveragesIEEE Access10.1109/ACCESS.2024.340139212(78366-78378)Online publication date: 2024
      • (2024) OdorCarousel : A Design Tool for Customizing Smell-Enhanced Virtual Experiences International Journal of Human–Computer Interaction10.1080/10447318.2024.2314818(1-16)Online publication date: 20-Feb-2024
      • (2023)Design of a Spoken Dialogue System to Provide Food Knowledge to Users while EatingProceedings of the 13th International Conference on the Internet of Things10.1145/3627050.3630728(154-157)Online publication date: 7-Nov-2023
      • (2023)Kaolid: a Lid-type Olfactory Interface to Present Retronasal Smell towards Beverage Flavor AugmentationProceedings of the 13th International Conference on the Internet of Things10.1145/3627050.3627056(1-8)Online publication date: 7-Nov-2023
      • (2023)Virtual, augmented, and mixed reality as a versatile tool in food consumer behavior evaluation: Recent advances in aroma, taste, and texture incorporationComprehensive Reviews in Food Science and Food Safety10.1111/1541-4337.1324822:6(4925-4956)Online publication date: 13-Oct-2023
      • (2023)Eating, Smelling, and Seeing: Investigating Multisensory Integration and (In)congruent Stimuli while Eating in VRIEEE Transactions on Visualization and Computer Graphics10.1109/TVCG.2023.324709929:5(2423-2433)Online publication date: May-2023
      • (2023)Kaolid: Lid-type Olfactory Interface to Improve Taste of Beverages with Ortho-Retronasal Smell2023 IEEE International Conference on Pervasive Computing and Communications Workshops and other Affiliated Events (PerCom Workshops)10.1109/PerComWorkshops56833.2023.10150412(303-305)Online publication date: 13-Mar-2023
      • (2023)Metaverse Key Requirements and Platforms SurveyIEEE Access10.1109/ACCESS.2023.332584411(117765-117787)Online publication date: 2023
      • (2023)Virtual taste: digital simulation of taste sensations via electric, thermal, and hybrid stimulationsMultimedia Tools and Applications10.1007/s11042-023-17690-y83:19(56517-56548)Online publication date: 12-Dec-2023
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