A revolutionary approach in virtual learning: user-centered kansei virtual agent

In the 21^st Century, many young learners spend a lot of time learning via formal and informal electronic classroom such as Virtual Learning Environment. Therefore, many Higher Education Institutions (HEIs) have deployed virtual agents in the Virtual Learning Environments (VLEs) to enhance the learning curve of the young leaners. Past reviews have highlighted that learner's satisfaction is crucial to develop sustainability of a product and to determine the efficacy of a specific learning tool. Besides this, it was also advocated that the existing Virtual Agent design facts does not cater to the heterogeneous society and is not a globalized design. To address this acute issue, this paper demonstrates the design specifications of Kansei Virtual Agent using the enhanced model identified as the Virtual Agent Design Model (VADM). The dynamic model adapted the Kansei Engineering defined as the user- centric approach that uses the quantitative analysis to identify the design specifications of a Virtual Agent. The 107 respondents are undergraduate students from a Higher Education Institution in Malaysia. The outcome suggests that User-Centered Kansei Virtual Agent contributes to a higher level of satisfaction when the learners interact with the Virtual Agent 2 (VA2) that has high emotional appeal.