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Uses and gratifications of social networking sites for bridging and bonding social capital
Applying uses and gratifications theory (UGT) and social capital theory, our study examined users of four social networking sites (SNSs) (Facebook, Twitter, Instagram, and Snapchat), and their influence on online bridging and bonding social capital. ...
Online Bonding and Bridging Social Capital via Social Networking Sites
This research aimed to explore types of online social capital bridging and bonding that the Emiratis perceive in the context of social networking site SNS usage. A snow-ball sample of 230 Emiratis from two Emirates, Abu Dhabi and Dubai was used. The ...
Consumer Engagement on Social Networking Sites: The Antecedents and Mediating Mechanism
In spite the significance of consumer engagement that scholars have recognized, there is a gap in understanding the influencing factors of consumer social networking engagement behaviors. In the light of social identity theory, this study considered ...
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- General Chairs:
- Dan R. Olsen,
- Richard B. Arthur,
- Program Chairs:
- Ken Hinckley,
- Meredith Ringel Morris,
- Scott Hudson,
- Saul Greenberg
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Association for Computing Machinery
New York, NY, United States
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