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Swipe and Tell: Using Implicit Feedback to Predict User Engagement on Tablets

Authors:

Klaas Nelissen,

Monique Snoeck,

Seppe Vanden Broucke,

Bart BaesensAuthors Info & Claims

ACM Transactions on Information Systems (TOIS), Volume 36, Issue 4

Article No.: 35, Pages 1 - 36

https://doi.org/10.1145/3185153

Published: 13 June 2018 Publication History

Abstract

When content consumers explicitly judge content positively, we consider them to be engaged. Unfortunately, explicit user evaluations are difficult to collect, as they require user effort. Therefore, we propose to use device interactions as implicit feedback to detect engagement.

We assess the usefulness of swipe interactions on tablets for predicting engagement and make the comparison with using traditional features based on time spent.

We gathered two unique datasets of more than 250,000 swipes, 100,000 unique article visits, and over 35,000 explicitly judged news articles by modifying two commonly used tablet apps of two newspapers. We tracked all device interactions of 407 experiment participants during one month of habitual news reading.

We employed a behavioral metric as a proxy for engagement, because our analysis needed to be scalable to many users, and scanning behavior required us to allow users to indicate engagement quickly.

We point out the importance of taking into account content ordering, report the most predictive features, zoom in on briefly read content and on the most frequently read articles.

Our findings demonstrate that fine-grained tablet interactions are useful indicators of engagement for newsreaders on tablets. The best features successfully combine both time-based aspects and swipe interactions.

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Cited By

Bhatele PBedekar M(2023)Survey on Smartphone Sensors and User Intent in Smartphone Usage2023 IEEE 8th International Conference for Convergence in Technology (I2CT)10.1109/I2CT57861.2023.10126192(1-9)Online publication date: 7-Apr-2023
https://doi.org/10.1109/I2CT57861.2023.10126192
Tian YZhou KPelleg D(2021)What and How long: Prediction of Mobile App EngagementACM Transactions on Information Systems10.1145/346430140:1(1-38)Online publication date: 8-Sep-2021
https://dl.acm.org/doi/10.1145/3464301
Li CMarkov IRijke MZoghi M(2020)MergeDTSACM Transactions on Information Systems10.1145/341175338:4(1-28)Online publication date: 10-Sep-2020
https://dl.acm.org/doi/10.1145/3411753
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Index Terms

Swipe and Tell: Using Implicit Feedback to Predict User Engagement on Tablets

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Published In

cover image ACM Transactions on Information Systems

ACM Transactions on Information Systems Volume 36, Issue 4

October 2018

365 pages

ISSN:1046-8188

EISSN:1558-2868

DOI:10.1145/3211967

Editor:
Maarten de Rijke
University of Amsterdam, The Netherlands

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Copyright © 2018 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Publication History

Published: 13 June 2018

Accepted: 01 February 2018

Revised: 01 December 2017

Received: 01 June 2017

Published in TOIS Volume 36, Issue 4

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Cited By

Bhatele PBedekar M(2023)Survey on Smartphone Sensors and User Intent in Smartphone Usage2023 IEEE 8th International Conference for Convergence in Technology (I2CT)10.1109/I2CT57861.2023.10126192(1-9)Online publication date: 7-Apr-2023
https://doi.org/10.1109/I2CT57861.2023.10126192
Tian YZhou KPelleg D(2021)What and How long: Prediction of Mobile App EngagementACM Transactions on Information Systems10.1145/346430140:1(1-38)Online publication date: 8-Sep-2021
https://dl.acm.org/doi/10.1145/3464301
Li CMarkov IRijke MZoghi M(2020)MergeDTSACM Transactions on Information Systems10.1145/341175338:4(1-28)Online publication date: 10-Sep-2020
https://dl.acm.org/doi/10.1145/3411753
Barbaro EGrua EMalavolta IStercevic MWeusthof Evan den Hoven J(2019)Modelling and predicting User Engagement in mobile applicationsData Science10.3233/DS-1900273:2(61-77)Online publication date: 13-Nov-2019
https://doi.org/10.3233/DS-190027

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