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Estimating campaign benefits and modeling lift

Authors:

Gregory Piatetsky-Shapiro,

Brij MasandAuthors Info & Claims

KDD '99: Proceedings of the fifth ACM SIGKDD international conference on Knowledge discovery and data mining

Pages 185 - 193

https://doi.org/10.1145/312129.312225

Published: 01 August 1999 Publication History

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Bala JNewson JThiagarajan T(2024)Hierarchy of demographic and social determinants of mental health: analysis of cross-sectional survey data from the Global Mind ProjectBMJ Open10.1136/bmjopen-2023-07509514:3(e075095)Online publication date: 15-Mar-2024
https://doi.org/10.1136/bmjopen-2023-075095
Cavorsi MGil S(2022)Providing Local Resilience to Vulnerable Areas in Robotic Networks2022 International Conference on Robotics and Automation (ICRA)10.1109/ICRA46639.2022.9812033(4929-4935)Online publication date: 23-May-2022
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Laxmi KSrivastava SMadhuravani KPallavi SDewangan O(2022)Modified Cross‐Sell Model for Telecom Service Providers Using Data Mining TechniquesData Mining and Machine Learning Applications10.1002/9781119792529.ch8(195-207)Online publication date: 28-Jan-2022
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Index Terms

Estimating campaign benefits and modeling lift
1. Applied computing
  1. Enterprise computing
  2. Operations research
    1. Marketing
2. Information systems
  1. Information systems applications
    1. Data mining

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Published In

KDD '99: Proceedings of the fifth ACM SIGKDD international conference on Knowledge discovery and data mining

August 1999

439 pages

ISBN:1581131437

DOI:10.1145/312129

Chairmen:
Usama Fayyad
Microsoft Research
,
Surajit Chaudhuri
Microsoft Research
,
David Madigan
AT&T Labs-Research

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Publication History

Published: 01 August 1999

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KDD99

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KDD99: The First Annual International Conference on Knowledge Discovery in Data

August 15 - 18, 1999

California, San Diego, USA

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Overall Acceptance Rate 1,133 of 8,635 submissions, 13%

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August 3 - 7, 2025

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Bala JNewson JThiagarajan T(2024)Hierarchy of demographic and social determinants of mental health: analysis of cross-sectional survey data from the Global Mind ProjectBMJ Open10.1136/bmjopen-2023-07509514:3(e075095)Online publication date: 15-Mar-2024
https://doi.org/10.1136/bmjopen-2023-075095
Cavorsi MGil S(2022)Providing Local Resilience to Vulnerable Areas in Robotic Networks2022 International Conference on Robotics and Automation (ICRA)10.1109/ICRA46639.2022.9812033(4929-4935)Online publication date: 23-May-2022
https://dl.acm.org/doi/10.1109/ICRA46639.2022.9812033
Laxmi KSrivastava SMadhuravani KPallavi SDewangan O(2022)Modified Cross‐Sell Model for Telecom Service Providers Using Data Mining TechniquesData Mining and Machine Learning Applications10.1002/9781119792529.ch8(195-207)Online publication date: 28-Jan-2022
https://doi.org/10.1002/9781119792529.ch8
Hwang SLee Y(2021)Identifying customer priority for new products in target marketing: Using RFM model and TextRankInnovative Marketing10.21511/im.17(2).2021.1217:2(125-136)Online publication date: 11-Jun-2021
https://doi.org/10.21511/im.17(2).2021.12
Smyth BLawlor ABerndsen JFeely C(2021)Recommendations for marathon runners: on the application of recommender systems and machine learning to support recreational marathon runnersUser Modeling and User-Adapted Interaction10.1007/s11257-021-09299-332:5(787-838)Online publication date: 18-Aug-2021
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Barbouch MTakes FVerberne S(2020)Combining Language Models and Network Features for Relevance-Based Tweet ClassificationSocial Informatics10.1007/978-3-030-60975-7_2(15-27)Online publication date: 7-Oct-2020
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Sriramoju S(2019)Security Integration Challenges in Wireless Sensor Networks and Major Issues in Data MiningInternational Journal of Scientific Research in Computer Science, Engineering and Information Technology10.32628/CSEIT206273(302-307)Online publication date: 10-Jul-2019
https://doi.org/10.32628/CSEIT206273
Chenreddy APakiman PNadarajah SChandrasekaran RAbens RTeredesai AKumar VLi YRosales RTerzi EKarypis G(2019)SMOILEProceedings of the 25th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining10.1145/3292500.3330788(2934-2942)Online publication date: 25-Jul-2019
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Chen YChen HChen MHsu YLiao MWu H(2019)Analysis of Students' Academic Achievements: A Personality Test Perspective2019 8th International Congress on Advanced Applied Informatics (IIAI-AAI)10.1109/IIAI-AAI.2019.00204(1017-1018)Online publication date: Jul-2019
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Hofmann HWilhelm A(2019)Visual Comparison of Association RulesComputational Statistics10.1007/s00180010007516:3(399-415)Online publication date: 4-Nov-2019
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