Affective design language for mobile screens inspired by Rasa Theory

The goal of the project was to create a design language based on an understanding of Indian concept of emotions and aesthetics through Rasa Theory. This will bring a fresh Eastern perspective to UI/UX design. For this, natyashastra had to be referred to understand the concept of emotions. The rasa theory, its parts, the various bhavas were understood in its essence. A design language is essential from the eastern half of the world as this is the place where the coding of emotions and its components was done centuries ago. After understanding the rasas, dance movements for each emotion was plotted to understand the movement, direction, rhythm. Directly copying the movements don't result in design, it's the accumulation of all the factors, understanding the essence of each emotion and then putting in your own input as a designer and coming out with a solution. User testing was done to gauge the user reactions for the graphic motions portraying the emotions and sample screens were made accordingly.