Visual Design for Blue Ocean Services: mKRISHI® Fisheries

Fisheries sector is vital for the progress of economic and food security of the country. This sector generates a retail turnover of Rs. 28,511 crore and provides cheap animal protein to 138 million fish eaters. Every week 0.9 Million Indian fishermen from 3288 villages venture into the deep sea to catch their livelihood. Fishing is a high risk profession. Fishermen and the laborers, on the boat, face high navigational and operational risks due to the dynamic nature of sea wind, wave, and sea current. Lack of preparedness and forewarning increases the risk of human life and also increases risk involved in losing the boat, fishing gears and nets. Indian National Center for Ocean Information Services (INCOIS) generates Ocean State Forecast (OSF) information like Potential Fishing Zone (PFZ) advisories and remote sensing images for Wind direction and Wave height which helps fishermen to plan their trip.

An ICT based solution was required to disseminate such high tech information to low literate fishermen. To overcome these factors, mKRISHI® Fisheries a mobile based Early Warning system (EWS) was designed. This paper captures the service design concepts like Interaction design, visual design and content development used to design a very powerful Early Warning system (EWS) for the fishermen in Maharashtra.