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Misinformation, Fraud, and Stereotyping: Towards a Typology of Harm Caused by Deepfakes

Published: 13 November 2024 Publication History

Abstract

Scholars, politicians, and journalists have raised alarm over the potential for AI-generated photos, video, and audio - often referred to as deepfakes - to reduce trust in one another and our institutions. Despite these clarion calls, little empirical work exists on how deepfakes are being used to harm individuals outside of non-consensual intimate imagery (NCII). This research provides a preliminary analysis of 50 wide-ranging incidents of deepfake harm. We find that the most common types of harm are relational, systemic, financial, and emotional. Apart from AI-generated NCII, the most prevalent uses of deepfakes to cause harm were instances of mis- and disinformation, fraud, and misrepresentation of or stereotyping about marginalized groups (e.g., women and racial minorities). We concluded with recommendations for future work and discuss potential challenges in identifying, quantifying, and preventing harm caused by deepfakes both online and off.

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cover image ACM Conferences
CSCW Companion '24: Companion Publication of the 2024 Conference on Computer-Supported Cooperative Work and Social Computing
November 2024
755 pages
ISBN:9798400711145
DOI:10.1145/3678884
This work is licensed under a Creative Commons Attribution-ShareAlike International 4.0 License.

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Published: 13 November 2024

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Author Tags

  1. deepfake
  2. ethical ai
  3. fraud
  4. generative ai
  5. harm
  6. misinformation
  7. non-consensual intimate imagery
  8. sociotechnical harm
  9. stereotyping

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