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Understanding the Relationship Between Social Identity and Self-Expression Through Animated Gifs on Social Media

Authors:

Md Momen Bhuiyan,

Eugenia Ha Rim Rho,

Sang Won LeeAuthors Info & Claims

Proceedings of the ACM on Human-Computer Interaction, Volume 8, Issue CSCW1

Article No.: 192, Pages 1 - 30

https://doi.org/10.1145/3641031

Published: 26 April 2024 Publication History

Abstract

GIFs afford a high degree of personalization, as they are often created from popular movie and video clips with diverse and realistic characters, each expressing a nuanced emotional state through a combination of characters' own unique bodily gestures and distinctive visual backgrounds. These properties of high personalization and embodiment provide a unique window for exploring how individuals represent and express themselves on social media through the lens of the GIFs they use. In this study, we explore how Twitter users express their gender and racial identities through characters in GIFs. We conducted a behavioral study (n=398) to simulate a series of tweeting and GIF-picking scenarios. We annotated the gender and race identities of GIF characters, and we found that gender and race identities have significant impacts on users' GIF choices: men chose more gender-matching GIFs than women, and White participants chose more race-matching GIFs than Black participants. We also found that users' prior familiarity with the source of a GIF and perceptions about the composition of the audience (viz., having a matching identity) have significant effects on whether a user will choose race- and gender-matching GIFs. This work has implications for practitioners supporting personalized social identity construction and impression management mechanisms online.

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Cited By

Wu DZhang XZhang X(2024)Is there an intergenerational discrepancy in the comprehension and aesthetic preference regarding emoji usage? Evidence from WeChatFrontiers in Psychology10.3389/fpsyg.2024.142472815Online publication date: 11-Jul-2024
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Index Terms

Understanding the Relationship Between Social Identity and Self-Expression Through Animated Gifs on Social Media
1. Human-centered computing
  1. Collaborative and social computing
    1. Collaborative and social computing theory, concepts and paradigms
      1. Social media
    2. Empirical studies in collaborative and social computing

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cover image Proceedings of the ACM on Human-Computer Interaction

Proceedings of the ACM on Human-Computer Interaction Volume 8, Issue CSCW1

CSCW

April 2024

6294 pages

EISSN:2573-0142

DOI:10.1145/3661497

Editor:
Jeff Nichols
Apple Inc., United States

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This work is licensed under a Creative Commons Attribution International 4.0 License.

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Association for Computing Machinery

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Published: 26 April 2024

Published in PACMHCI Volume 8, Issue CSCW1

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https://doi.org/10.3389/fpsyg.2024.1424728
Hu CMa XHuang XShen YMa D(2024)LR-Auth: Towards Practical Implementation of Implicit User Authentication on EarbudsProceedings of the ACM on Interactive, Mobile, Wearable and Ubiquitous Technologies10.1145/36997938:4(1-27)Online publication date: 21-Nov-2024
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https://dl.acm.org/doi/10.1145/3678590
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Leng ZJung MHwang SOh SZhang LPlötz TKim KKostakos VKay JHoang T(2024)Emotion Recognition on the Go: Utilizing Wearable IMUs for Personalized Emotion RecognitionCompanion of the 2024 on ACM International Joint Conference on Pervasive and Ubiquitous Computing10.1145/3675094.3678452(537-544)Online publication date: 5-Oct-2024
https://dl.acm.org/doi/10.1145/3675094.3678452
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