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Understanding Characteristics of Catalyst Users in the WallStreetBets Community

Published: 15 March 2024 Publication History

Abstract

WallStreetBets (WSB), a Reddit community, impacted stock markets during the 2021 GameStop Short Squeeze. We examine the content and user properties that influence engagement in WSB. Despite WSB's association with emojis and informal terms, engagement among community members depends on more than surface-level factors. Although emojis are commonly used, they are not as effective at fostering interactions among users. Community members engage more with posts that have longer and topic-specific text. Simply producing a high volume of posts is not enough to attract an audience. Consistent topical focus, reciprocal interactions, and previous authorship of catalyst posts influence engagement. WSB posts, regardless of length, generally remain relevant to the community's theme of stock trading. Our findings provide insights into WSB engagement patterns and can be useful for downstream research, such as financial predictive tasks using WSB data.

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        cover image ACM Conferences
        ASONAM '23: Proceedings of the 2023 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining
        November 2023
        835 pages
        ISBN:9798400704093
        DOI:10.1145/3625007
        Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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        Published: 15 March 2024

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        Author Tags

        1. reddit
        2. engagement
        3. WallStreetbets
        4. catalyst

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        ASONAM '23 Paper Acceptance Rate 53 of 145 submissions, 37%;
        Overall Acceptance Rate 116 of 549 submissions, 21%

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