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Business modeling for online video services: download vs. streaming

Authors:

Cheng-Yang LaiAuthors Info & Claims

ICEC '11: Proceedings of the 13th International Conference on Electronic Commerce

Article No.: 24, Pages 1 - 5

https://doi.org/10.1145/2378104.2378128

Published: 03 August 2011 Publication History

Abstract

Download and streaming are two major approaches for delivering online video/movie. In this paper, considering their differentiated characteristics, we analyze the pricing issues in a market where both types of content distribution are available. We examine the impact of various technological and market factors on developing the business strategies under the scenarios that these distribution channels are owned by the same provider or two independent firms. We further examine the loyalty fee development when the video content is independently owned by another content provider. Our results shows that while the quality of two types of video distribution has significant impact on determining the content loyalty fee in a competitive market, loyalty fee is only affected by the characteristic of steaming service.

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Doug Mow, Tom Gilly and Dane Atkinson, Streaming vs. Progressive Download, Streaming Media, June/July 2007.

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Chiang-Nan Chao, Rober J. Mockler and Marc Gartenfeld, Movies: DOWNLOAD VS. RENTAL, Review of business research 10(1) (2010).

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Shapiro, C.; Varian, H. R. Information Rules: A Strategic Guide to the Network Economy, Harvard Business.

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Cited By

Hsu CTsaih R(2014)Applying design science research to innovations at ICT-enabled serviceProceedings of International Conference on Information, Communication Technology and System (ICTS) 201410.1109/ICTS.2014.7010592(251-256)Online publication date: Sep-2014
https://doi.org/10.1109/ICTS.2014.7010592

Index Terms

Business modeling for online video services: download vs. streaming
1. Social and professional topics
  1. Professional topics
    1. Management of computing and information systems
      1. Information system economics

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ICEC '11: Proceedings of the 13th International Conference on Electronic Commerce

August 2011

261 pages

ISBN:9781450314282

DOI:10.1145/2378104

Copyright © 2011 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 03 August 2011

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National Science Council Taiwan

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ICEC '11

ICEC '11: 13th International Conference on Electronic Commerce

August 3 - 5, 2011

Liverpool, United Kingdom

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Overall Acceptance Rate 150 of 244 submissions, 61%

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Cited By

Hsu CTsaih R(2014)Applying design science research to innovations at ICT-enabled serviceProceedings of International Conference on Information, Communication Technology and System (ICTS) 201410.1109/ICTS.2014.7010592(251-256)Online publication date: Sep-2014
https://doi.org/10.1109/ICTS.2014.7010592

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