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research-article

Dynamic pricing in ridesharing platforms

Published: 06 September 2016 Publication History

Abstract

We study dynamic pricing policies for ridesharing platforms such as Lyft and Uber. On one hand these platforms are two-sided: this requires economic models that capture the incentives of both drivers and passengers. On the other hand, these platforms support high temporal-resolution for data collection and pricing: this requires stochastic models that capture the dynamics of drivers and passengers in the system.
We summarize our main results from [Banerjee et al. 2015], in which we study the role of dynamic pricing in ridesharing platforms using a queueing-theoretic economic model. We build a model of two-sided ridesharing platforms that captures both the stochastic dynamics of the marketplace and the strategic decisions of drivers, passengers and the platform. We show how our model can help explain the success of dynamic pricing in practice: in particular, we argue that the benefit of dynamic pricing over static pricing is not in the optimal performance, but rather, in the robustness of its performance to uncertainty in system parameters.

References

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Adan, I. and Weiss, G. 2012. Exact fcfs matching rates for two infinite muti-type sequences. Operations Research 60, 475--489.
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Banerjee, S., Johari, R., and Riquelme, C. 2015. Pricing in ride-sharing platforms: A queueing-theoretic approach. Available at SSRN 2568258.
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Gallego, G. and van Ryzin, G. 1994. Optimal dynamic pricing of inventories with stochastic demand over finite horizons. Management science 40, 8, 999--1020.
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Gurvich, I., Lariviere, M., and Moreno, A. 2014. Staffing service systems when capacity has a mind of its own. Available at SSRN 2336514.
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Hassin, R. and Haviv, M. 2003. To queue or not to queue: Equilibrium behavior in queueing systems. Vol. 59. Springer Science & Business Media.
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Kelly, F. P. 1979. Reversibility and stochastic networks. Cambridge University Press.
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Kojima, F. and Pathak, P. A. 2009. Incentives and stability in large two-sided matching markets. The American Economic Review, 608--627.
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Rochet, J.-C. and Tirole, J. 2003. Platform competition in two-sided markets. Journal of the European Economic Association 1, 4, 990--1029.
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Talluri, K. T. and van Ryzin, G. J. 2006. The theory and practice of revenue management. Vol. 68. Springer Science & Business Media.
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Weyl, E. G. 2010. A price theory of multi-sided platforms. The American Economic Review, 1642--1672.

Cited By

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  • (2024)Sojourn Time Analysis of a Single-Server Queue with Single- and Batch-Service CustomersMathematics10.3390/math1218282012:18(2820)Online publication date: 11-Sep-2024
  • (2024)The Welfare Effects of Selling Leads in a Two-Sided MarketplaceSSRN Electronic Journal10.2139/ssrn.4727198Online publication date: 2024
  • (2024)Dynamic Pricing Provides Robust Equilibria in Stochastic Ridesharing NetworksMathematics of Operations Research10.1287/moor.2022.016349:3(1647-1677)Online publication date: 1-Aug-2024
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    Information

    Published In

    cover image ACM SIGecom Exchanges
    ACM SIGecom Exchanges  Volume 15, Issue 1
    July 2016
    87 pages
    EISSN:1551-9031
    DOI:10.1145/2994501
    Issue’s Table of Contents

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    Association for Computing Machinery

    New York, NY, United States

    Publication History

    Published: 06 September 2016
    Published in SIGECOM Volume 15, Issue 1

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    Author Tags

    1. dynamic pricing
    2. market design
    3. pricing
    4. ridesharing
    5. two-sided platforms

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    Cited By

    View all
    • (2024)Sojourn Time Analysis of a Single-Server Queue with Single- and Batch-Service CustomersMathematics10.3390/math1218282012:18(2820)Online publication date: 11-Sep-2024
    • (2024)The Welfare Effects of Selling Leads in a Two-Sided MarketplaceSSRN Electronic Journal10.2139/ssrn.4727198Online publication date: 2024
    • (2024)Dynamic Pricing Provides Robust Equilibria in Stochastic Ridesharing NetworksMathematics of Operations Research10.1287/moor.2022.016349:3(1647-1677)Online publication date: 1-Aug-2024
    • (2024)Set a Goal for Yourself? A Model and Field Experiment With Gig WorkersProduction and Operations Management10.1177/1059147823122492733:1(205-224)Online publication date: 8-Feb-2024
    • (2024)Tight Competitive and Variance Analyses of Matching Policies in Gig PlatformsProceedings of the ACM Web Conference 202410.1145/3589334.3645335(5-13)Online publication date: 13-May-2024
    • (2024)On Carsharing Platforms With Electric Vehicles as Energy Service ProvidersIEEE Transactions on Intelligent Transportation Systems10.1109/TITS.2024.338670825:7(8158-8170)Online publication date: 1-Jul-2024
    • (2024)A network equilibrium model for integrated shared mobility services with ride-poolingTransportation Research Part C: Emerging Technologies10.1016/j.trc.2024.104837167(104837)Online publication date: Oct-2024
    • (2023)Ridesharing Price Prediction: Exploring the strategies of Dynamic PricingHighlights in Business, Economics and Management10.54097/hbem.v10i.796310(106-110)Online publication date: 9-May-2023
    • (2023)Future aware pricing and matching for sustainable on-demand ride poolingProceedings of the Thirty-Seventh AAAI Conference on Artificial Intelligence and Thirty-Fifth Conference on Innovative Applications of Artificial Intelligence and Thirteenth Symposium on Educational Advances in Artificial Intelligence10.1609/aaai.v37i12.26710(14628-14636)Online publication date: 7-Feb-2023
    • (2023)Dynamic Pricing and Matching for Two-Sided QueuesOperations Research10.1287/opre.2021.223371:1(83-100)Online publication date: 1-Jan-2023
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