Personalized Privacy-aware Image Classification

Information sharing in online social networks is a daily practice for billions of users. The sharing process facilitates the maintenance of users' social ties but also entails privacy disclosure in relation to other users and third parties. Depending on the intentions of the latter, this disclosure can become a risk. It is thus important to propose tools that empower the users in their relations to social networks and third parties connected to them. As part of USEMP, a coordinated research effort aimed at user empowerment, we introduce a system that performs privacy-aware classification of images. We show that generic privacy models perform badly with real-life datasets in which images are contributed by individuals because they ignore the subjective nature of privacy. Motivated by this, we develop personalized privacy classification models that, utilizing small amounts of user feedback, provide significantly better performance than generic models. The proposed semi-personalized models lead to performance improvements for the best generic model ranging from 4%, when 5 user-specific examples are provided, to 18% with 35 examples. Furthermore, by using a semantic representation space for these models we manage to provide intuitive explanations of their decisions and to gain novel insights with respect to individuals' privacy concerns stemming from image sharing. We hope that the results reported here will motivate other researchers and practitioners to propose new methods of exploiting user feedback and of explaining privacy classifications to users.