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A Picture Paints a Thousand Words but Can it Paint Just One?

Published: 04 June 2016 Publication History

Abstract

Imagery and language are often seen as serving different aspects of cognition, with cognitive styles theories proposing that people can be visual or verbal thinkers. Most feedback systems, however, only cater to verbal thinkers. To help rectify this, we have developed a novel method of crowd communication which appeals to those more visual people. Designers can ask a crowd to feedback on their designs using specially constructed image banks to discover the perceptual and emotional theme perceived by possible future customers. A major component of the method is a summarization process in which the crowd's feedback, consisting of a mass of images, is presented to the designer as a digest of representative images. In this paper we describe an experiment showing that these image summaries are as effective as the full image selections at communicating terms. This means that designers can consume the new feedback confident that it represents a fair representation of the total image feedback from the crowd.

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    cover image ACM Conferences
    DIS '16: Proceedings of the 2016 ACM Conference on Designing Interactive Systems
    June 2016
    1374 pages
    ISBN:9781450340311
    DOI:10.1145/2901790
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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    Publication History

    Published: 04 June 2016

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    Author Tags

    1. clustering
    2. crowdsourcing
    3. design feedback
    4. emotion
    5. image browsing
    6. image summarization
    7. mood
    8. perception
    9. semiotics
    10. similarity
    11. visual communication

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    • Heriot-Watt University

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    DIS '16
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    DIS '16: Designing Interactive Systems Conference 2016
    June 4 - 8, 2016
    QLD, Brisbane, Australia

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    DIS '16 Paper Acceptance Rate 107 of 418 submissions, 26%;
    Overall Acceptance Rate 1,158 of 4,684 submissions, 25%

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