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A comparative study on user loyalty of mobile-instant messaging services: Korea and Vietnam (Research in Progress)

Authors:

Nguyen-Hanh Tang,

Young-Chan LeeAuthors Info & Claims

ICEC '15: Proceedings of the 17th International Conference on Electronic Commerce 2015

Article No.: 14, Pages 1 - 8

https://doi.org/10.1145/2781562.2781578

Published: 03 August 2015 Publication History

Abstract

Mobile-instant messaging (MIM) services have been evolved and changed dramatically over these recent years thanks to the explosion of smartphone use. Many service providers are joining in this lucrative market, for instance WhatsApp, Viber, Hangouts and Facebook Messenger (as the international platforms) and the other regional applications such as WeChat (for Chinese user), KakaoTalk (for Korean user, Line and Tango (for Japanese user). Korea is a mature and developed market for MIM services with the domination of KakaoTalk while Vietnam is still an infant and on-developing market with the market share game between service providers. The antagonism between the two markets gives an interesting motivation for the research. Thus, this paper aims to find out whether any difference in user behavior and user loyalty for MIM services between Korean nation and Vietnamese nation. To do it, the study theoretically bases on the information systems (IS) success model and expectation-confirmation model (ECM) with a slight adjustment to be appropriate with the research context. Data collection surveys on MIM users in Korea and Vietnam who are using KakaoTalk particularly. The results and implications might suggest some helpful lessons for Vietnamese MIM market from the mature Korean market.

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Cited By

Borges MUlbricht MPallas F(2017)When Culture Trumps Economic Laws: Persistent Segmentation of the Mobile Instant Messaging MarketEconomics of Grids, Clouds, Systems, and Services10.1007/978-3-319-61920-0_9(115-126)Online publication date: 2-Jul-2017
https://doi.org/10.1007/978-3-319-61920-0_9

Index Terms

A comparative study on user loyalty of mobile-instant messaging services: Korea and Vietnam (Research in Progress)
1. Applied computing
  1. Computers in other domains
    1. Personal computers and PC applications
  2. Electronic commerce
2. Human-centered computing
  1. Human computer interaction (HCI)
    1. Interaction paradigms
      1. Web-based interaction

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Information

Published In

cover image ACM Other conferences

ICEC '15: Proceedings of the 17th International Conference on Electronic Commerce 2015

August 2015

268 pages

ISBN:9781450334617

DOI:10.1145/2781562

Conference Chairs:
Jae Kyu Lee
Korea Advanced Institute of Science and Technology
,
Robert J. Kauffman
Singapore Management University
,
Zoonky Lee
Yonsei University
,
Karl R. Lang
City University of New York
,
Program Chairs:
Byungjoon Yoo
Seoul National University
,
Ting Li
Erasmus University

Copyright © 2015 ACM.

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KRF: Korea Research Foundation

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Association for Computing Machinery

New York, NY, United States

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Published: 03 August 2015

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ICEC '15

ICEC '15: The 17th International Conference on Electronic Commerce 2015

August 3 - 5, 2015

Seoul, Republic of Korea

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ICEC '15 Paper Acceptance Rate 39 of 55 submissions, 71%;

Overall Acceptance Rate 150 of 244 submissions, 61%

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Cited By

Borges MUlbricht MPallas F(2017)When Culture Trumps Economic Laws: Persistent Segmentation of the Mobile Instant Messaging MarketEconomics of Grids, Clouds, Systems, and Services10.1007/978-3-319-61920-0_9(115-126)Online publication date: 2-Jul-2017
https://doi.org/10.1007/978-3-319-61920-0_9

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