The traditional television broadcasters' audience is getting older and the broadcasters have lost their younger audiences. One of the actions they have taken, is to increase the use of social media in their programmes and shows in order to address their ...
Motivated by the increasing role of social media in relating to economic outcomes, this paper examines the relationship between social networking sites SNS and television ratings drawing from the social capital theoretical framework of bonding and ...
People increasingly turn to social media to augment their broadcast viewing experience with a parallel stream of information and opinion. Known as "social watching," the practice of integrating broadcast media and social media has become routine for ...
Association for Computing Machinery
New York, NY, United States
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