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Content of corporate Web pages as advertising media

Published: 01 March 1998 Publication History

Abstract

No abstract available.

References

[1]
Abernethy, A. and Frank, J. A meta-analysis of information content of advertising.ft. Advertising Res. (Summer, 1996), pp. 64-71.
[2]
Resnik, A. and Stern, B. An analysis of information content in television advertising.ft. Market. (Jan. 1977), pp. 50-53.
[3]
Stern, B., Krugman, J., and Resnik, A. Information content in television advertising: A replication and extension.ft. Advertising Res. 31 (June/July 1981), pp. 36-46.

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  • (2011)A Structured Content Analytic Assessment of Business Services Advertisements in the Cloud-Based Web Services MarketplaceInternational Journal of Dependable and Trustworthy Information Systems10.4018/jdtis.20110101022:1(18-49)Online publication date: 1-Jan-2011
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Published In

cover image Communications of the ACM
Communications of the ACM  Volume 41, Issue 3
March 1998
100 pages
ISSN:0001-0782
EISSN:1557-7317
DOI:10.1145/272287
Issue’s Table of Contents
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 01 March 1998
Published in CACM Volume 41, Issue 3

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Cited By

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  • (2022)Corporate Web Positioning as a Strategic Communication Tool in AgricultureAgriculture10.3390/agriculture1208110112:8(1101)Online publication date: 27-Jul-2022
  • (2012)A Structured Content Analytic Assessment of Business Services Advertisements in the Cloud-Based Web Services MarketplaceGrid and Cloud Computing10.4018/978-1-4666-0879-5.ch606(1376-1407)Online publication date: 2012
  • (2011)A Structured Content Analytic Assessment of Business Services Advertisements in the Cloud-Based Web Services MarketplaceInternational Journal of Dependable and Trustworthy Information Systems10.4018/jdtis.20110101022:1(18-49)Online publication date: 1-Jan-2011
  • (2008)“Usability + usefulness = trust”: an exploratory study of Australian health web sitesInternet Research10.1108/1066224081091274718:5(477-498)Online publication date: 17-Oct-2008
  • (2006) Corporate blogging strategies of the Fortune 500 companies Management Decision10.1108/0025174061065623244:3(316-334)Online publication date: 1-Mar-2006
  • (2004)The Website SchemaJournal of Interactive Advertising10.1080/15252019.2004.107220864:2(38-48)Online publication date: Mar-2004
  • (2004)On‐line waiting: The role of download time and other important predictors on attitude toward e‐retailersPsychology & Marketing10.1002/mar.2005122:2(127-151)Online publication date: 15-Dec-2004
  • (2002)Cultural differences in the online behavior of consumersCommunications of the ACM10.1145/570907.57091145:10(138-143)Online publication date: 1-Oct-2002
  • (2002)What Companies Are(n't) Doing about Web Site AssuranceIT Professional10.1109/MITP.2002.10085354:3(33-40)Online publication date: 1-May-2002
  • (2002)The web sites of international tourist hotels and tour wholesalers in TaiwanTourism Management10.1016/S0261-5177(01)00048-623:2(155-160)Online publication date: Apr-2002
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