This course will teach attendees how to design and evaluate interaction with online video and television. It provides attendees a pragmatic toolset, including techniques and guidelines, which can be directly applied in practice. The different tools will ...
This course will teach attendees how to design and evaluate interaction with online video and television. It provides attendees a pragmatic toolset, including techniques and guidelines, which can be directly applied in practice. The different tools will ...
We compare advergames played on a PC to normal and interactive TV commercials.Results show that telepresence and involvement improve brand attitude.But there were no significant differences between the PC, TV, and iTV ad types.PC advergames are, ...
Association for Computing Machinery
New York, NY, United States
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