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Analysing user behaviour through dynamic population models

Published: 27 April 2013 Publication History

Abstract

We apply a statistical modelling-based approach to exploring, analysing and predicting behavioural patterns of users of mobile software. The technique employed represents the behaviour of each user through a weighted mixture over data-generating distributions. In the described pilot study, we show how we have modelled the behaviour of over a hundred users of an iOS game. We illustrate how this modelling approach can be used to determine user play strategies and learning rates and show how this affects the length of time users keep returning to play the game. We describe our ongoing work, including feeding results of the modelling into the design process.

References

[1]
Barkhuus, L., Chalmers, M., Tennent, P., Hall, M., Bell, M., Sherwood, S., and Brown, B. Picking pockets on the lawn: The development of tactics and strategies in a mobile game. In Proceedings of UbiComp 2005, Springer (2005), 358--374.
[2]
Girolami, M., and Kaban, A. Simplicial mixtures of markov chains: Distributed modelling of dynamic user profiles. In Advances in Neural Information Processing Systems 16, S. Thrun, L. Saul, and B. Schölkopf, Eds. MIT Press, Cambridge, MA, 2004.
[3]
Hofmann, T. Unsupervised learning by probabilistic latent semantic analysis. Mach. Learn. 42, 1--2 (Jan. 2001), 177--196.
[4]
McMillan, D., Morrison, A., Brown, O., Hall, M., and Chalmers, M. Furthersdfsd into the wild: running worldwide trials of mobile systems. In Proceedings of the 8th international conference on Pervasive Computing, Pervasive'10, Springer-Verlag (Berlin, Heidelberg, 2010), 210--227.

Cited By

View all
  • (2017)Does HCI scale?Interactions10.1145/312538724:5(28-33)Online publication date: 25-Aug-2017
  • (2015)What Drives PeopleProceedings of the 2015 Annual Symposium on Computer-Human Interaction in Play10.1145/2793107.2793114(369-379)Online publication date: 5-Oct-2015
  • (2015)Non‐parametric Bayes to infer playing strategies adopted in a population of mobile gamersStat10.1002/sta4.754:1(46-58)Online publication date: 4-Mar-2015
  • Show More Cited By

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    Published In

    cover image ACM Conferences
    CHI EA '13: CHI '13 Extended Abstracts on Human Factors in Computing Systems
    April 2013
    3360 pages
    ISBN:9781450319522
    DOI:10.1145/2468356
    Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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    New York, NY, United States

    Publication History

    Published: 27 April 2013

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    Author Tags

    1. admixture
    2. mobile software
    3. statistical modelling

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    CHI EA '13 Paper Acceptance Rate 630 of 1,963 submissions, 32%;
    Overall Acceptance Rate 6,164 of 23,696 submissions, 26%

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    Cited By

    View all
    • (2017)Does HCI scale?Interactions10.1145/312538724:5(28-33)Online publication date: 25-Aug-2017
    • (2015)What Drives PeopleProceedings of the 2015 Annual Symposium on Computer-Human Interaction in Play10.1145/2793107.2793114(369-379)Online publication date: 5-Oct-2015
    • (2015)Non‐parametric Bayes to infer playing strategies adopted in a population of mobile gamersStat10.1002/sta4.754:1(46-58)Online publication date: 4-Mar-2015
    • (2014)Probabilistic Model Checking of DTMC Models of User Activity PatternsQuantitative Evaluation of Systems10.1007/978-3-319-10696-0_11(138-153)Online publication date: 2014

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