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Characterizing social cascades in flickr

Authors:

Krishna P. GummadiAuthors Info & Claims

WOSN '08: Proceedings of the first workshop on Online social networks

Pages 13 - 18

https://doi.org/10.1145/1397735.1397739

Published: 18 August 2008 Publication History

Abstract

Online social networking sites like MySpace and Flickr have become a popular way to share and disseminate content. Their massive popularity has led to the viral marketing of content, products, and political campaigns on the sites themselves. Despite the excitement, the precise mechanisms by which information is exchanged over these networks are not well understood.

In this paper, we investigate social cascades, or how information disseminates through social links in online social networks. Using real traces of 1,000 popular photos and a social network collected from Flickr, and a theoretical framework borrowed from epidemiology, we show that social cascades are an important factor in the dissemination of content. Our work provides an important first step in understanding how information disseminates in social networks.

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Cited By

Tian TZhao N(2023)The impact of social media marketing on the dissemination of mini program in social network with different community structureJournal of Information Science10.1177/01655515231161523Online publication date: 30-Mar-2023
https://doi.org/10.1177/01655515231161523
Kang SNa Y(2022)A Study on Conformity Appeal Attributes and Social Contagion of Beauty-Focused One-Person Media in Sustainable E-CommerceSustainability10.3390/su1410622614:10(6226)Online publication date: 20-May-2022
https://doi.org/10.3390/su14106226
Na YKang SJeong H(2021)A Study on the Network Effectiveness of Sustainable K-Fashion and Beauty Creator Media (Social Media) in the Digital EraSustainability10.3390/su1316875813:16(8758)Online publication date: 5-Aug-2021
https://doi.org/10.3390/su13168758
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Index Terms

Characterizing social cascades in flickr
1. Applied computing
  1. Law, social and behavioral sciences
    1. Sociology
2. Information systems
  1. World Wide Web
    1. Web applications
    2. Web services

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Published In

cover image ACM Conferences

WOSN '08: Proceedings of the first workshop on Online social networks

August 2008

92 pages

ISBN:9781605581828

DOI:10.1145/1397735

Program Chairs:
Christos Faloutsos
CMU, USA
,
Thomas Karagiannis
Microsoft Research, UK
,
Pablo Rodriguez
Telefonica Research, Spain

Copyright © 2008 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 18 August 2008

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SIGCOMM '08

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SIGCOMM '08: ACM SIGCOMM 2008 Conference

August 18, 2008

WA, Seattle, USA

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Overall Acceptance Rate 12 of 36 submissions, 33%

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Cited By

Tian TZhao N(2023)The impact of social media marketing on the dissemination of mini program in social network with different community structureJournal of Information Science10.1177/01655515231161523Online publication date: 30-Mar-2023
https://doi.org/10.1177/01655515231161523
Kang SNa Y(2022)A Study on Conformity Appeal Attributes and Social Contagion of Beauty-Focused One-Person Media in Sustainable E-CommerceSustainability10.3390/su1410622614:10(6226)Online publication date: 20-May-2022
https://doi.org/10.3390/su14106226
Na YKang SJeong H(2021)A Study on the Network Effectiveness of Sustainable K-Fashion and Beauty Creator Media (Social Media) in the Digital EraSustainability10.3390/su1316875813:16(8758)Online publication date: 5-Aug-2021
https://doi.org/10.3390/su13168758
Sadkhan S(2021)Eavesdropping Techniques Role in Information Warfare - Status, Challenges and Future trends2021 2nd Information Technology To Enhance e-learning and Other Application (IT-ELA)10.1109/IT-ELA52201.2021.9773702(172-176)Online publication date: 28-Dec-2021
https://doi.org/10.1109/IT-ELA52201.2021.9773702
Roux U(2020)Viralité et partage dans les espaces socionumériquesInterfaces numériques10.25965/interfaces-numeriques.43419:2Online publication date: 18-Nov-2020
https://doi.org/10.25965/interfaces-numeriques.4341
Wang HWang FXu KWang HWang FXu K(2020)IntroductionModeling Information Diffusion in Online Social Networks with Partial Differential Equations10.1007/978-3-030-38852-2_1(1-2)Online publication date: 17-Mar-2020
https://doi.org/10.1007/978-3-030-38852-2_1
Dinh LParulian N(2020) COVID ‐19 pandemic and information diffusion analysis on Twitter Proceedings of the Association for Information Science and Technology10.1002/pra2.25257:1Online publication date: 22-Oct-2020
https://doi.org/10.1002/pra2.252
Roux U(2019)Communication virale dans la publicité au sein des espaces numériques : jeux de donnéesRevue française des sciences de l’information et de la communication10.4000/rfsic.7784Online publication date: 1-Dec-2019
https://doi.org/10.4000/rfsic.7784
Na YKang SJeong H(2019)Sub-Network Structure and Information Diffusion Behaviors in a Sustainable Fashion Sharing Economy PlatformSustainability10.3390/su1112324911:12(3249)Online publication date: 12-Jun-2019
https://doi.org/10.3390/su11123249
Glenski MSaldanha EVolkova S(2019)Characterizing Speed and Scale of Cryptocurrency Discussion Spread on RedditThe World Wide Web Conference10.1145/3308558.3313702(560-570)Online publication date: 13-May-2019
https://dl.acm.org/doi/10.1145/3308558.3313702
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