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Re-thinking fashion trade shows: creating conversations through mobile tagging

Published: 05 April 2008 Publication History

Abstract

In this paper we discuss our explorations encouraging discussion and information exchange in high-bandwidth, real-time settings such as trade shows, fairs and conferences. We detail the iterative construction and planned testing of the "PittiMobi" system, a mobile phone system designed to augment face to face communication between buyers, sellers and the press at a series of fashion trade shows. A platform for the creation of viral digital conversations that link people at physical gatherings is envisioned and discussed as a tool for further study.

References

[1]
Griswold, W. G., Shanahan, P., Brown, S. W., Boyer, R., Ratto, M., Shapiro, R. B., and Truong, T. M. Activecampus: experiments in community-oriented ubiquitous computing. Computer(2004), 37(10):73--81.
[2]
McCarthy, J. F., and d. boyd. 2004. Digital Backchannels in Shared Physical Spaces: Attention, Intention and Contention. Proc. CSCW 2004, ACM Press(2004), 550--553.
[3]
McCarthy, J. F., and d. boyd. Digital Backchannels in Shared Physical Spaces: Experiences at an Academic Conference. Ext. Abstracts CHI 2005, ACM Press(2005), 1641--1644.
[4]
Rekimoto, J., Y. Ayatsuka, H. Uoi and T. Arai. 1998. Adding Another Communication Channel to Reality: An Experience with a Chat-Augmented Conference. Ext. Abstracts CHI 1998, ACM Press(1998), 271--272.
[5]
Rothberg, M. and J. King. Social Uses of Communication Backchannels in a Shared Environment. http://groups.sims.berkeley.edu/backchannel

Cited By

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  • (2019)Brand Management and Media GatekeepingStrategic Innovations and Interdisciplinary Perspectives in Telecommunications and Networking10.4018/978-1-5225-8188-8.ch004(56-82)Online publication date: 2019
  • (2018)Brands and Media Gatekeeping in the Social MediaSocial Media Marketing10.4018/978-1-5225-5637-4.ch024(493-507)Online publication date: 2018
  • (2016)Brands and Media Gatekeeping in the Social MediaInternational Journal of Interdisciplinary Telecommunications and Networking10.4018/IJITN.20161001058:4(51-64)Online publication date: 1-Oct-2016

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        cover image ACM Conferences
        CHI EA '08: CHI '08 Extended Abstracts on Human Factors in Computing Systems
        April 2008
        2035 pages
        ISBN:9781605580128
        DOI:10.1145/1358628
        Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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        New York, NY, United States

        Publication History

        Published: 05 April 2008

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        Author Tags

        1. backchannel
        2. computer supported collaborative work
        3. event space
        4. mobile computing
        5. trade shows

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        View all
        • (2019)Brand Management and Media GatekeepingStrategic Innovations and Interdisciplinary Perspectives in Telecommunications and Networking10.4018/978-1-5225-8188-8.ch004(56-82)Online publication date: 2019
        • (2018)Brands and Media Gatekeeping in the Social MediaSocial Media Marketing10.4018/978-1-5225-5637-4.ch024(493-507)Online publication date: 2018
        • (2016)Brands and Media Gatekeeping in the Social MediaInternational Journal of Interdisciplinary Telecommunications and Networking10.4018/IJITN.20161001058:4(51-64)Online publication date: 1-Oct-2016

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