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How peer photos influence member participation in online communities

Published: 02 April 2005 Publication History

Abstract

Online communities (OLCs) are gatherings of like-minded people, brought together in cyberspace by shared interests. Creating such communities is not a big challenge; sustaining members' participation is. In this paper, we describe a technique for presenting members' photos and evaluate how it affects member participation in the community. We compare three different policies for presenting peer photos on the home page of the web site. Our results show that explicit requests in the form of simple and short messages on the home page of a community can induce participation. We show that we were able to motivate members to (a) log into the system to see photos of fellow members, and (b) upload their personal photos.

References

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Butler, B.S., Membership Size, Communication Activity, and Sustainability: A Resource-Based Model of Online Social Structures, Information Systems Research, v.12 n.4, p.346--362, December 2001.
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Fogg, B.J. Persuasive Technology: Using Computers to Change What We Think and Do. Morgan Kaufman Publishers, CA, USA, 2002.
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Girgensohn, A., Lee, A. Making Web Sites Be Places for Social Interaction. In Proc. CSCW 2002, ACM conference on Computer Supported Cooperative Work, November 16-20, 2002, New Orleans, Louisiana, USA.
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Riegelsberger, J., Sasse, M.A., & McCarthy, J.D. Eye-Catcher or Blind Spot? The Effect of Photographs of Faces on E-Commerce Sites. 2nd IFIP Conference on e-commerce, e-business, e-government, Oct 7-9, Lisbon, Portugal, 2002, 383--398.
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Stanford Poynter Project. Front Page Entry Points. http://www.poynterextra.org/et/i.htm.

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    cover image ACM Conferences
    CHI EA '05: CHI '05 Extended Abstracts on Human Factors in Computing Systems
    April 2005
    1358 pages
    ISBN:1595930027
    DOI:10.1145/1056808
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    New York, NY, United States

    Publication History

    Published: 02 April 2005

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    Author Tags

    1. informational retrieval
    2. online communities
    3. personalization
    4. profile matching

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    • (2014)Study, Build, Repeat: Using Online Communities as a Research PlatformWays of Knowing in HCI10.1007/978-1-4939-0378-8_5(95-117)Online publication date: 20-Mar-2014
    • (2010)The 'WeTube' in YouTube – creating an online community through video sharingInternational Journal of Web Based Communities10.1504/IJWBC.2010.0337556:3(317-333)Online publication date: 1-Jun-2010
    • (2009)A life-cycle perspective on online community successACM Computing Surveys10.1145/1459352.145935641:2(1-29)Online publication date: 23-Feb-2009
    • (2008)Photo displays in the homeProceedings of the 7th ACM conference on Designing interactive systems10.1145/1394445.1394473(261-270)Online publication date: 25-Feb-2008
    • (2008)"Hey World, Take a Look at Me!"Proceedings of the 3rd international conference on Persuasive Technology10.1007/978-3-540-68504-3_23(245-248)Online publication date: 4-Jun-2008
    • (2007)The Behavior Chain for Online Participation: How Successful Web Services Structure PersuasionPersuasive Technology10.1007/978-3-540-77006-0_25(199-209)Online publication date: 2007

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