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A large-scale study on map search logs

Published: 20 July 2010 Publication History

Abstract

Map search engines, such as Google Maps, Yahoo! Maps, and Microsoft Live Maps, allow users to explicitly specify a target geographic location, either in keywords or on the map, and to search businesses, people, and other information of that location. In this article, we report a first study on a million-entry map search log. We identify three key attributes of a map search record—the keyword query, the target location and the user location, and examine the characteristics of these three dimensions separately as well as the associations between them. Comparing our results with those previously reported on logs of general search engines and mobile search engines, including those for geographic queries, we discover the following unique features of map search: (1) People use longer queries and modify queries more frequently in a session than in general search and mobile search; People view fewer result pages per query than in general search; (2) The popular query topics in map search are different from those in general search and mobile search; (3) The target locations in a session change within 50 kilometers for almost 80% of the sessions; (4) Queries, search target locations and user locations (both at the city level) all follow the power law distribution; (5) One third of queries are issued for target locations within 50 kilometers from the user locations; (6) The distribution of a query over target locations appears to follow the geographic location of the queried entity.

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Published In

cover image ACM Transactions on the Web
ACM Transactions on the Web  Volume 4, Issue 3
July 2010
166 pages
ISSN:1559-1131
EISSN:1559-114X
DOI:10.1145/1806916
Issue’s Table of Contents
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 20 July 2010
Revised: 01 August 2009
Accepted: 01 March 2009
Received: 01 December 2008
Published in TWEB Volume 4, Issue 3

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Author Tags

  1. Map search
  2. local search
  3. log analysis
  4. query categorization
  5. search interface
  6. user behavior

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  • (2022)Browsing behavior modeling and browsing interest extraction in the trajectories on web map service platformsExpert Systems with Applications: An International Journal10.1016/j.eswa.2022.116590195:COnline publication date: 1-Jun-2022
  • (2021)Incremental Spatio-Temporal Graph Learning for Online Query-POI MatchingProceedings of the Web Conference 202110.1145/3442381.3449810(1586-1597)Online publication date: 19-Apr-2021
  • (2021)Mapping Search Queries to Metadata Fields in a GeoBlacklight RepositoryJournal of Library Metadata10.1080/19386389.2020.1915459(1-17)Online publication date: 8-May-2021
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  • (2019)A Keyword-Aware Optimal Route Query Algorithm on Large-Scale Road Networks2019 20th IEEE International Conference on Mobile Data Management (MDM)10.1109/MDM.2019.00124(587-592)Online publication date: Jun-2019
  • (2018)Exploring the Urban Region-of-Interest through the Analysis of Online Map Search QueriesProceedings of the 24th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining10.1145/3219819.3220009(2269-2278)Online publication date: 19-Jul-2018
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  • (2016)A study on location-based mobile map search behaviorProgram10.1108/PROG-11-2015-007450:3(246-269)Online publication date: 4-Jul-2016
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