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Attractive phones don't have to work better: independent effects of attractiveness, effectiveness, and efficiency on perceived usability

Published: 10 April 2010 Publication History

Abstract

Participants sometimes rate products high in usability despite experiencing obvious usability problems (low effectiveness or efficiency). Is it possible that this occurs because high product attractiveness compensates for low effectiveness/efficiency? Previous research has not investigated the interplay between attractiveness, effectiveness, and efficiency to determine whether attractiveness accounts for additional variance in usability ratings beyond that which is explained by effectiveness and efficiency. The present research provides the first test of this idea. Using data from usability testing, we demonstrate that attractiveness, effectiveness, and efficiency each has an independent influence on usability ratings and, in the present research, attractiveness had the largest impact. We report results of quantitative analyses that suggest multiple mechanisms could be responsible for the relationship between attractiveness and usability.

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    cover image ACM Conferences
    CHI '10: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
    April 2010
    2690 pages
    ISBN:9781605589299
    DOI:10.1145/1753326
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Published: 10 April 2010

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    Author Tags

    1. aesthetics
    2. attractiveness
    3. mobile phone
    4. need for cognition
    5. sus
    6. system usability scale

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    • (2023)An Extended Technology Adoption Model with Perceived Visual Attractiveness to Assess Academic Web PortalsTrends in Higher Education10.3390/higheredu20100102:1(152-167)Online publication date: 27-Feb-2023
    • (2023)Smartphone app aesthetics influence users' experience and performanceFrontiers in Psychology10.3389/fpsyg.2023.111384214Online publication date: 14-Jun-2023
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    • (2022)What’s more important for product design – usability or emotionality? An examination of influencing factorsJournal of Engineering Design10.1080/09544828.2022.214290233:8-9(635-669)Online publication date: 7-Nov-2022
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    • (2020)Social Acceptability in HCI: A Survey of Methods, Measures, and Design StrategiesProceedings of the 2020 CHI Conference on Human Factors in Computing Systems10.1145/3313831.3376162(1-19)Online publication date: 21-Apr-2020
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