Incorporating Business Intelligence in Cloud Marketplaces

Cloud computing has changed considerably the architecture of modern IT systems introducing new design principles based on the notion of the service as main building unit. Decoupling the service offering from the underlying infrastructure, cloud computing allows for more efficient management of the required resources which in business level is translated into higher flexibility and increased profit. To this end, Clouds are not only an innovative technological environment but also a beneficial market for all the involved stakeholders. This market expands continuously and new service aggregations, customizations and business models are offered in order to cover the needs of all end-users. However, even in this new business ecosystem, the question still remains: "Which offering should I buy"? In this paper we present an approach for incorporating business intelligence in cloud marketplaces through a mechanism for answering this question based on the individual requirements and use profile of each particular cloud customer.