Innovation Game as Workplace for Sensing Values in Design and Market

The "value" in this paper can be dealt with as a new variable which business workers create from their interaction with the dynamic environment, on which they redesign products and the market sustainably. Here we first show how data mining and data visualization can provide useful tools for aiding marketers’/designers’ sensitivity of emerging values of consumers/users. By visualizing the data, human can find the relations between existing entities, and create new combination of products via the found relations. Then Innovation Game is introduced as an environment for the communication to elevate users’ ability to combine existing values of products to create newly valuable products. The players called innovators present combinatorial ideas from prepared basic ideas, and sell the ideas to each other and their stocks to players called investors. As a result, latent opportunities of business are revealed for the market of ideas and designs.