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Cultural influences on the comprehensibility of icons in mobile-computer interaction

Published: 01 July 2008 Publication History

Abstract

Icons are often considered as language free and therefore assumed to be especially suited for inter-cultural usage. This article examines if icons within the mobile context are inter-culturally comprehensible. The study was carried out in Kerala, South India. Fifty-eight participants of a wide age range (17-75 years) volunteered to take part. The icons under study were representatives for common mobile phone functions and were partly taken from real interfaces and were partly self-created. Icons varied in their concreteness/abstractness and their visual complexity. A naming method was adopted: Participants had first to evaluate what a specific icon pictured (pictorial transparency) and, directly after, they had to indicate the icon's meaning in the context of mobile communication (semantic transparency and comprehensibility). Results showed that the comprehensibility of icons mainly depend on two major characteristics, which can be regarded as culture-unspecific. No matter which cultural background users have, the more details an icon contains and the more concrete an icon is, the more it is correctly interpreted. However, we identified also cultural influences on the comprehensibility of specific icons, showing that icon design also should consider cultural specificities.

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  • (2022)Privacy at a Glance: A Process to Learn Modular Privacy Icons During Web BrowsingProceedings of the 2022 Conference on Human Information Interaction and Retrieval10.1145/3498366.3505813(102-112)Online publication date: 14-Mar-2022
  • (2020)Universal and intuitive? Scientific guidelines for icon designProceedings of Mensch und Computer 202010.1145/3404983.3405518(91-103)Online publication date: 6-Sep-2020
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Information & Contributors

Information

Published In

cover image Behaviour & Information Technology
Behaviour & Information Technology  Volume 27, Issue 4
Work with Computing Systems WWCS 2007, Stockholm
July 2008
66 pages

Publisher

Taylor & Francis, Inc.

United States

Publication History

Published: 01 July 2008

Author Tags

  1. abstractness
  2. culture
  3. familiarity
  4. icon characteristics
  5. mobile devices
  6. pictorial transparency
  7. semantic comprehensibility
  8. visual complexity

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View all
  • (2024)"Why is Everything in the Cloud?": Co-Designing Visual Cues Representing Data Processes with ChildrenProceedings of the 23rd Annual ACM Interaction Design and Children Conference10.1145/3628516.3655819(517-532)Online publication date: 17-Jun-2024
  • (2022)Privacy at a Glance: A Process to Learn Modular Privacy Icons During Web BrowsingProceedings of the 2022 Conference on Human Information Interaction and Retrieval10.1145/3498366.3505813(102-112)Online publication date: 14-Mar-2022
  • (2020)Universal and intuitive? Scientific guidelines for icon designProceedings of Mensch und Computer 202010.1145/3404983.3405518(91-103)Online publication date: 6-Sep-2020
  • (2017)Usability Studies on Mobile User Interface Design PatternsAdvances in Human-Computer Interaction10.1155/2017/67875042017Online publication date: 1-Jan-2017
  • (2015)e-health first impressions and visual evaluationsCommunication Design Quarterly10.1145/2826972.28269753:4(25-34)Online publication date: 17-Sep-2015
  • (2014)Cross-cultural comparison of hand gestures of Japanese and Germans for tabletop systemsComputers in Human Behavior10.1016/j.chb.2014.08.01040:C(180-189)Online publication date: 1-Nov-2014
  • (2008)Making a completely icon-based menu in mobile devices to become trueProceedings of the 10th international conference on Human computer interaction with mobile devices and services10.1145/1409240.1409256(137-146)Online publication date: 2-Sep-2008
  • (2008)Effects of Icon Concreteness and Complexity on Semantic TransparencyProceedings of the 11th international conference on Computers Helping People with Special Needs10.1007/978-3-540-70540-6_12(90-97)Online publication date: 9-Jul-2008

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