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research-article

The appearance effect

Published: 01 August 2015 Publication History

Abstract

Jung and attractive female agent positively impacts interest in learning.Old and unattractive male agent has no impact on the motivation.Agent appearance did not impact performance on a final exam.Initial evidence for importance of utilizing personalized agents in learning tutoring. Background: Anthropomorphic (human-like) agents are commonly applied in e-learning as tutors for students, but we still do not know which particular features of an agent contribute to an enhancement of learning and motivation. Method: In this study a sample of university students was offered online learning cases as exam preparation aid and students were randomly assigned to one of three groups. The first group was tutored by a virtual male agent, the second by a virtual female agent. The cases of the third group were not assigned with an agent. We investigated if and under which circumstances a virtual tutor influences the students' exam performance, interest in the course material and their enjoyment during learning. Results: While the female agent (rated as young and attractive) had a positive impact on the interest in the course material, the male agent (rated as old and less attractive) had no positive influence at all on motivation or performance of the students on the exam. Conclusions: Appearance features of tutoring agents in e-learning independently influence the student's motivation and performance. Thus, interest can be manipulated by different aspects of the agent dependent on the primary goal while the agents have no effect on performance. We therefore suggest implementing personalized tutors in e-learning tutorials; however, we recommend more research examining the underlying mechanisms behind the positive effects on interest and look for ways to transfer them to performance.

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    Published In

    cover image Computers in Human Behavior
    Computers in Human Behavior  Volume 49, Issue C
    August 2015
    680 pages

    Publisher

    Elsevier Science Publishers B. V.

    Netherlands

    Publication History

    Published: 01 August 2015

    Author Tags

    1. E-learning
    2. Intrinsic motivation
    3. Pedagogical agents
    4. Performance

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    • (2023)ASAP: Endowing Adaptation Capability to Agent in Human-Agent InteractionProceedings of the 28th International Conference on Intelligent User Interfaces10.1145/3581641.3584081(464-475)Online publication date: 27-Mar-2023
    • (2021)Power of Gijinka: Designing Virtual Teachers for Ecosystem Conservation EducationProceedings of the 9th International Conference on Human-Agent Interaction10.1145/3472307.3484650(328-331)Online publication date: 9-Nov-2021
    • (2021)Effects of Virtual Humans' Gender and Spoken Accent on Users' Perceptions of Expertise in Mental Wellness ConversationsProceedings of the 21st ACM International Conference on Intelligent Virtual Agents10.1145/3472306.3478367(68-75)Online publication date: 14-Sep-2021
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