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Exploring continued online service usage behavior: The roles of self-image congruity and regret

Authors:

Young Sik Kang,

Heeseok LeeAuthors Info & Claims

Computers in Human Behavior, Volume 25, Issue 1

Pages 111 - 122

https://doi.org/10.1016/j.chb.2008.07.009

Published: 01 January 2009 Publication History

Abstract

The expectation-confirmation model (ECM) of continued information systems (IS) use has proven to be successful across online service contexts. Previous studies based on ECM have focused on a referent (i.e., comparison standard) that is centered on the target IS (i.e., target online service). The effect of this referent, captured through confirmation, has been strongly demonstrated. Yet, few studies have explored the saliency of two additional reference effects, captured through self-image congruity and regret, in online service continuance. To fill this knowledge gap, this paper attempts to develop a research model that extends the ECM perspective in view of the additional contributions of regret and self-image congruity on two post-adoption beliefs (perceived usefulness and perceived enjoyment) and continuance intention. For this extension, we synthesized the extant literature on continued IS use, self-image congruity, and regret. The model was empirically tested within the context of a social network service. Our analysis result shows that self-image congruity plays a key role in forming the two post-adoption beliefs. It is also found that the absolute effect of regret on continuance intention is larger than the effects of other antecedents identified in IS. Overall, this study preliminarily confirms the salience of self-image congruity and regret in online service continuance.

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Cited By

Zou HSun HFang Y(2023)Satisfaction to Stay, Regret to SwitchInformation Systems Research10.1287/isre.2022.118834:4(1455-1475)Online publication date: 1-Dec-2023
https://dl.acm.org/doi/10.1287/isre.2022.1188
Mishra AShukla ARana NCurrie WDwivedi Y(2023)Re-examining post-acceptance model of information systems continuanceInternational Journal of Information Management: The Journal for Information Professionals10.1016/j.ijinfomgt.2022.10257168:COnline publication date: 1-Feb-2023
https://dl.acm.org/doi/10.1016/j.ijinfomgt.2022.102571
Li SDou QYu Z(2023)The influence mechanism of quasi-site creativity stimulation on consumers’ impulse buying in e-commerce live streamingMultimedia Tools and Applications10.1007/s11042-023-15101-w82:24(37407-37430)Online publication date: 22-Mar-2023
https://dl.acm.org/doi/10.1007/s11042-023-15101-w
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Index Terms

Exploring continued online service usage behavior: The roles of self-image congruity and regret
1. Applied computing
  1. Law, social and behavioral sciences
    1. Psychology
2. Information systems

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Published In

cover image Computers in Human Behavior

Computers in Human Behavior Volume 25, Issue 1

January, 2009

252 pages

ISSN:0747-5632

Issue’s Table of Contents

Copyright © Elsevier Ltd © 2008.

Publisher

Elsevier Science Publishers B. V.

Netherlands

Publication History

Published: 01 January 2009

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Cited By

Zou HSun HFang Y(2023)Satisfaction to Stay, Regret to SwitchInformation Systems Research10.1287/isre.2022.118834:4(1455-1475)Online publication date: 1-Dec-2023
https://dl.acm.org/doi/10.1287/isre.2022.1188
Mishra AShukla ARana NCurrie WDwivedi Y(2023)Re-examining post-acceptance model of information systems continuanceInternational Journal of Information Management: The Journal for Information Professionals10.1016/j.ijinfomgt.2022.10257168:COnline publication date: 1-Feb-2023
https://dl.acm.org/doi/10.1016/j.ijinfomgt.2022.102571
Li SDou QYu Z(2023)The influence mechanism of quasi-site creativity stimulation on consumers’ impulse buying in e-commerce live streamingMultimedia Tools and Applications10.1007/s11042-023-15101-w82:24(37407-37430)Online publication date: 22-Mar-2023
https://dl.acm.org/doi/10.1007/s11042-023-15101-w
Lashayo DMhina J(2022)Factors Influencing Students' Continuance Intention Toward Usage of E-Learning Systems in TanzaniaInternational Journal of Mobile Devices, Wearable Technology, and Flexible Electronics10.4018/IJMDWTFE.31143112:1(1-20)Online publication date: 11-Oct-2022
https://dl.acm.org/doi/10.4018/IJMDWTFE.311431
Coves-Martínez ÁSabiote-Ortiz CFrías-Jamilena D(2022)Cultural intelligence as an antecedent of satisfaction with the travel app and with the tourism experienceComputers in Human Behavior10.1016/j.chb.2021.107049127:COnline publication date: 9-Apr-2022
https://dl.acm.org/doi/10.1016/j.chb.2021.107049
Wu SRen MPitafi AIslam T(2020)Self-Image Congruence, Functional Congruence, and Mobile App Intention to UseMobile Information Systems10.1155/2020/51252382020Online publication date: 12-Dec-2020
https://dl.acm.org/doi/10.1155/2020/5125238
Wu IChiu MChen K(2020)Defining the determinants of online impulse buying through a shopping process of integrating perceived risk, expectation-confirmation model, and flow theory issuesInternational Journal of Information Management: The Journal for Information Professionals10.1016/j.ijinfomgt.2020.10209952:COnline publication date: 1-Jun-2020
https://dl.acm.org/doi/10.1016/j.ijinfomgt.2020.102099
Marikyan DPapagiannidis SAlamanos E(2020)Cognitive Dissonance in Technology Adoption: A Study of Smart Home UsersInformation Systems Frontiers10.1007/s10796-020-10042-325:3(1101-1123)Online publication date: 25-Jul-2020
https://dl.acm.org/doi/10.1007/s10796-020-10042-3
Han SYoo JZo HCiganek A(2017)Understanding makerspace continuanceTelematics and Informatics10.1016/j.tele.2017.02.00334:4(184-195)Online publication date: 1-Jul-2017
https://dl.acm.org/doi/10.1016/j.tele.2017.02.003
Hu MZhang MWang Y(2017)Why do audiences choose to keep watching on live video streaming platforms? An explanation of dual identification frameworkComputers in Human Behavior10.1016/j.chb.2017.06.00675:C(594-606)Online publication date: 1-Oct-2017
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