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Behavior wizard: a method for matching target behaviors with solutions

Published: 07 June 2010 Publication History

Abstract

We present a method for matching target behaviors with solutions for achieving those behaviors. Called the Behavior Wizard, this method first classifies behavior change targets into one of 15 types. Later stages focus on triggers for the target behaviors and on relevant theories and techniques. This new approach to persuasive design, as well as the terminology we propose, can lead to insights into the patterns of behavior change. The Behavior Wizard can also increase success rates in academic studies and commercial products. The most current version of this method is at www.BehaviorWizard.org.

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Published In

cover image Guide Proceedings
PERSUASIVE'10: Proceedings of the 5th international conference on Persuasive Technology
June 2010
298 pages
ISBN:3642132251
  • Editors:
  • Thomas Ploug,
  • Per Hasle,
  • Harri Oinas-Kukkonen

Sponsors

  • Aalborg Univ.: Aalborg University
  • Univ. of Oulu: University of Oulu
  • The Danish Ministry of Culture: The Danish Ministry of Culture
  • The Royal Library: The Royal Library
  • Royal School of Library and Information Science: Royal School of Library and Information Science

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Springer-Verlag

Berlin, Heidelberg

Publication History

Published: 07 June 2010

Author Tags

  1. behavior change
  2. behavior grid
  3. behavior models
  4. behavior wizard
  5. captology
  6. fogg behavior model
  7. habits
  8. persuasive design

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