[go: up one dir, main page]
More Web Proxy on the site http://driver.im/ skip to main content
10.1007/978-3-642-02818-2_30guideproceedingsArticle/Chapter ViewAbstractPublication PagesConference Proceedingsacm-pubtype
Article

Facilitating Controlled Tests of Website Design Changes: A Systematic Approach

Published: 18 June 2009 Publication History

Abstract

Controlled online experiments in which envisaged changes to a web site are first tested live with a small subset of site visitors have proven to predict the effects of these changes quite accurately. However, these experiments often require expensive infrastructure and are costly in terms of development effort. This paper advocates a systematic approach to the design and implementation of such experiments in order to overcome the aforementioned drawbacks by making use of Aspect-Oriented Software Development and Software Product Lines.

References

[1]
Ample project, http://www.ample-project.net/
[2]
Optimost, http://www.optimost.com/
[3]
phpAspect: Aspect oriented programming for PHP, http://phpaspect.org/
[4]
Vertster, http://www.vertster.com/
[5]
Software product lines: practices and patterns. Addison-Wesley Longman Publishing Co., Boston (2001).
[6]
Cámara, J., Kobsa, A.: Facilitating Controlled Tests ofWebsite Design Changes using Aspect Oriented Programming and Software Product Lines. Transactions on Large Scale Data and Knowledge Centered Systems 1(1) (2009).
[7]
Colyer, A., Clement, A., Harley, G., Webster, M.: Eclipse AspectJ: Aspect-Oriented Programming with Aspect J and the Eclipse AspectJ Development Tools. Pearson Education, London (2005).
[8]
Eisenberg, B.: How to decrease sales by 90 percent, http://www.clickz.com/1588161
[9]
Eisenberg, B.: How to increase conversion rate 1,000 percent, http://www.clickz.com/showPage.html?page=1756031
[10]
Filman, R.E., Elrad, T., Clarke, S., Aksit, M. (eds.): Aspect-Oriented Software Development. Addison Wesley, Reading (2004).
[11]
Kang, K., Cohen, S., Hess, J., Novak, W., Peterson, S.: Feature-oriented domain analysis (FODA) feasibility study. TR. CMU/SEI-90-TR-21, SEI (1990).
[12]
Kang, K.C., Kim, S., Lee, J., Kim, K., Shin, E., Huh, M.: FORM: A feature-oriented reuse method with domain-specific reference architectures. Ann. Software Eng. 5 (1998).
[13]
Kohavi, R., Henne, R.M., Sommerfield, D.: Practical guide to controlled experiments on the web: listen to your customers not to the hippo. In: Proc. of KDD 2007. ACM, New York (2007).
[14]
Kohavi, R., Round, M.: Front Line Internet Analytics at Amazon.com (2004), http://ai.stanford.edu/~ronnyk/emetricsAmazon.pdf
[15]
Lee, K., Kang, K.C., Kim, M., Park, S.: Combining feature-oriented analysis and aspectoriented programming for product line asset development. In: Proc. of SPLC 2006. IEEE, Los Alamitos (2006).
[16]
Loughran, N., Rashid, A.: Framed aspects: Supporting variability and configurability for AOP. In: Bosch, J., Krueger, C. (eds.) ICOIN 2004 and ICSR 2004. LNCS, vol. 3107, pp. 127-140. Springer, Heidelberg (2004).
[17]
Mannion, M., Cámara, J.: Theorem proving for product line model verification. In: van der Linden, F.J. (ed.) PFE 2003. LNCS, vol. 3014, pp. 211-224. Springer, Heidelberg (2004).
[18]
McGlaughlin, F., Alt, B., Usborne, N.: The power of small changes tested -change.html (2006), http://www.marketingexperiments.com/ improving-website-conversion/power-small
[19]
Pettersson, U., Jarzabek, S.: Industrial experience with building a web portal product line using a lightweight, reactive approach. In: Proc. of ESEC/SIGSOFT FSE. ACM, New York (2005).
[20]
PHP: Hypertext preprocessor, http://www.php.net/
[21]
Roy, S.: 10 factors to test that could increase the conversion rate of your landing pages (2007), http://www.wilsonweb.com/conversion/ sumantra-landing-pages.htm
[22]
Trujillo, S., Batory, D.S., Díaz, O.: Feature oriented model driven development: A case study for portlets. In: ICSE, pp. 44-53. IEEE, Los Alamitos (2007).
[23]
Usborne, N.: Design choices can cripple a website (2005), http://alistapart.com/articles/designcancripple
[24]
Voelter, M., Groher, I.: Product line implementation using aspect-oriented and model-driven software development. In: Proc. of SPLC 2007. IEEE, Los Alamitos (2007).

Cited By

View all
  • (2018)Continuous experimentation and A/B testingProceedings of the 4th International Workshop on Rapid Continuous Software Engineering10.1145/3194760.3194766(35-41)Online publication date: 29-May-2018

Recommendations

Comments

Please enable JavaScript to view thecomments powered by Disqus.

Information & Contributors

Information

Published In

cover image Guide Proceedings
ICWE '9: Proceedings of the 9th International Conference on Web Engineering
June 2009
534 pages
ISBN:9783642028175
  • Editors:
  • Martin Gaedke,
  • Michael Grossniklaus,
  • Oscar Díaz

Publisher

Springer-Verlag

Berlin, Heidelberg

Publication History

Published: 18 June 2009

Qualifiers

  • Article

Contributors

Other Metrics

Bibliometrics & Citations

Bibliometrics

Article Metrics

  • Downloads (Last 12 months)0
  • Downloads (Last 6 weeks)0
Reflects downloads up to 14 Feb 2025

Other Metrics

Citations

Cited By

View all
  • (2018)Continuous experimentation and A/B testingProceedings of the 4th International Workshop on Rapid Continuous Software Engineering10.1145/3194760.3194766(35-41)Online publication date: 29-May-2018

View Options

View options

Figures

Tables

Media

Share

Share

Share this Publication link

Share on social media