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Internet banking adoption in a developing country: an empirical study in Vietnam

Published: 01 May 2015 Publication History

Abstract

Internet banking is growing faster than other e-commerce sectors and has emerged as an evolution in applied banking technology. This study investigates the factors influencing customer intention regarding Internet banking services in Vietnam using elements of an extended technology acceptance model and the theory of planned behaviors. We use structured equation modeling to evaluate the strength of the hypothesized relationships. The results of this study indicate that the use of Internet banking services in Vietnam may be motivated by a set of specific factors (i.e., perceived usefulness, perceived ease of use, perceived credibility, perceived behavioral control, subjective norms, and attitude toward use). These results are expected to help banks understand the critical factors influencing Internet banking usage and to contribute to the creation of competitive promotional campaigns in Vietnam.

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    Published In

    cover image Information Systems and e-Business Management
    Information Systems and e-Business Management  Volume 13, Issue 2
    May 2015
    206 pages

    Publisher

    Springer-Verlag

    Berlin, Heidelberg

    Publication History

    Published: 01 May 2015

    Author Tags

    1. Internet banking
    2. SEM
    3. TAM
    4. TPB model

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    • (2023)E-Banking Adoption by Algerian Bank CustomersInternational Journal of E-Services and Mobile Applications10.4018/IJESMA.31794315:1(1-20)Online publication date: 10-Feb-2023
    • (2023)Impact of internet usage on the subjective well-being of urban and rural householdsTelecommunications Policy10.1016/j.telpol.2023.10251847:3Online publication date: 1-Apr-2023
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