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View all- Battiato SFarinella GGallo GRavì D(2010)Exploiting Textons distributions on spatial hierarchy for scene classificationJournal on Image and Video Processing10.1155/2010/9193672010(1-13)Online publication date: 1-Jan-2010
Traditionally, direct marketing companies have relied on pre-testing to select the best offers to send to their audience. Companies systematically dispatch the offers under consideration to a limited sample of potential buyers, rank them with respect to ...
Research highlights Direct marketing is an effective marketing method. Direct marketing could provide exclusive products and services for specific consumers. This study analyzes consumer adumbration, lifestyle habits and purchasing behavior using data ...
When defection is unobserved, latent attrition models provide useful insights about customer behavior and accurate forecasts of customer value. Yet extant models ignore direct marketing efforts. Response models incorporate the effects of direct ...
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