Article

A Decision Theoretic Approach to Targeted Advertising

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David Maxwell Chickering,

David HeckermanAuthors Info & Claims

UAI '00: Proceedings of the 16th Conference on Uncertainty in Artificial Intelligence

Pages 82 - 88

Published: 30 June 2000 Publication History

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Zaniewicz źJaroszewicz S(2017)$$L_p$$Lp-Support vector machines for uplift modelingKnowledge and Information Systems10.1007/s10115-017-1040-653:1(269-296)Online publication date: 1-Oct-2017
https://dl.acm.org/doi/10.1007/s10115-017-1040-6
Spangler WGal-Or MMay J(2003)Using data mining to profile TV viewersCommunications of the ACM10.1145/953460.95346146:12(66-72)Online publication date: 1-Dec-2003
https://dl.acm.org/doi/10.1145/953460.953461
Richardson MDomingos PZaïane OGoebel RHand DKeim DNg R(2002)Mining knowledge-sharing sites for viral marketingProceedings of the eighth ACM SIGKDD international conference on Knowledge discovery and data mining10.1145/775047.775057(61-70)Online publication date: 23-Jul-2002
https://dl.acm.org/doi/10.1145/775047.775057
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A Decision Theoretic Approach to Targeted Advertising
1. Applied computing

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UAI '00: Proceedings of the 16th Conference on Uncertainty in Artificial Intelligence

June 2000

652 pages

ISBN:1558607099

Publisher

Morgan Kaufmann Publishers Inc.

San Francisco, CA, United States

Publication History

Published: 30 June 2000

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Zaniewicz źJaroszewicz S(2017)$$L_p$$Lp-Support vector machines for uplift modelingKnowledge and Information Systems10.1007/s10115-017-1040-653:1(269-296)Online publication date: 1-Oct-2017
https://dl.acm.org/doi/10.1007/s10115-017-1040-6
Spangler WGal-Or MMay J(2003)Using data mining to profile TV viewersCommunications of the ACM10.1145/953460.95346146:12(66-72)Online publication date: 1-Dec-2003
https://dl.acm.org/doi/10.1145/953460.953461
Richardson MDomingos PZaïane OGoebel RHand DKeim DNg R(2002)Mining knowledge-sharing sites for viral marketingProceedings of the eighth ACM SIGKDD international conference on Knowledge discovery and data mining10.1145/775047.775057(61-70)Online publication date: 23-Jul-2002
https://dl.acm.org/doi/10.1145/775047.775057
Domingos PRichardson MLee DSchkolnick MProvost FSrikant R(2001)Mining the network value of customersProceedings of the seventh ACM SIGKDD international conference on Knowledge discovery and data mining10.1145/502512.502525(57-66)Online publication date: 26-Aug-2001
https://dl.acm.org/doi/10.1145/502512.502525

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An introduction to online targeted advertising: principles, implementation, controversies

Targeted interest-driven advertising in cities using Twitter

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