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What drives mobile commerce? An empirical evaluation of the revised technology acceptance model

Published: 01 July 2005 Publication History

Abstract

This study presents an extended technology acceptance model (TAM) that integrates innovation diffusion theory, perceived risk and cost into the TAM to investigate what determines user mobile commerce (MC) acceptance. The proposed model was empirically tested using data collected from a survey of MC consumers. The structural equation modeling technique was used to evaluate the causal model and confirmatory factor analysis was performed to examine the reliability and validity of the measurement model. Our findings indicated that all variables except perceived ease of use significantly affected users' behavioral intent. Among them, the compatibility had the most significant influence. Furthermore, a striking, and somewhat puzzling finding was the positive influence of perceived risk on behavioral intention to use. The implication of this work to both researchers and practitioners is discussed.

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Published In

cover image Information and Management
Information and Management  Volume 42, Issue 5
July 2005
171 pages

Publisher

Elsevier Science Publishers B. V.

Netherlands

Publication History

Published: 01 July 2005

Author Tags

  1. cost
  2. innovation diffusion theory
  3. mobile commerce
  4. perceived risk
  5. technology acceptance model

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