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- articleDecember 2024
Assessing Continuance Intention to Use Digital Wallet: A Dual-Factor Approach Using UTAUT2 and Updated IS Success Model
Journal of Global Information Management (JGIM), Volume 32, Issue 1Pages 1–29https://doi.org/10.4018/JGIM.361120The key objective of this research is to propose and examine a conceptual model that best explains the technology adoption and the continuation intention to use digital wallet from the Indian perspective. The extended unified theory of acceptance and use ...
- articleSeptember 2024
Unveiling the Puzzle of Social Media Adoption Among Small Grocery Retailers: Perspectives and Evidence Through Mixed Methods Approach
- Ravi Kumar Jain,
- Kumod Kumar,
- Vardhan Mahesh Choubey,
- Debarun Chakraborty,
- Subhajit Pahari,
- Nripendra P. Rana
Journal of Global Information Management (JGIM), Volume 32, Issue 1Pages 1–34https://doi.org/10.4018/JGIM.353395This research is aimed to understand the intentions of small grocery retailers in adopting social media for marketing purposes. The research used an integrated TAM-TOE framework combined with an SOR framework for understanding factors influencing the ...