A Systematic Review of Smart Real Estate Technology: Drivers of, and Barriers to, the Use of Digital Disruptive Technologies and Online Platforms
<p>Typical online buy or rent process in SRE.</p> "> Figure 2
<p>Research method for SRE core components, technologies, online platforms and the incorporation of TAM-based stakeholders’ needs. Note: SRE: smart real estate; SREM: smart real estate management; Tech 1, 2, 3: Technologies 1, 2, 3. The numbers in brackets show the number of retrieved publications.</p> "> Figure 3
<p>SRE, marketing and dissemination, * Note: Technology (zone with a star) refers to the technologies covering all three domains (marketing and business, information dissemination systems, and SRE core components) at the same time. The numbers in brackets indicate the number of retrieved papers.</p> "> Figure 4
<p>Technologies and dissemination mechanisms in SRE. * Note: AI: artificial intelligence; VR and AR: virtual and augmented realities; IoT: internet of things.</p> "> Figure 5
<p>Top 5 Australian real estate website statistics.</p> "> Figure 6
<p>Key real estate stakeholders’ interactions, * Note: AA: agents and associations; GRA: government and regulatory authorities; CI: complementary industries.</p> "> Figure 7
<p>Basic and other needs of key real estate stakeholders, * Note: AA: agents and associations; GRA: government and regulatory authorities; CI: complementary industries.</p> "> Figure 8
<p>Schematics of information detection and dissemination using disruptive technologies. * Note: VR and AR: virtual and augmented realities; AI: artificial intelligence.</p> ">
Abstract
:1. Introduction
1.1. Technological Disruption and Innovation in the Real Estate Industry
1.2. Smart Real Estate (SRE): Definition, Core Components, Technologies and Stakeholders
1.3. Online Rent or Buy Process
2. Materials and Methods
3. Search Results and Selected Publications
4. The SRE Conceptual Model and Definitions of its Key Components
4.1. User-Centredness
4.2. Sustainability
4.3. Innovative Technologies
5. A Review of State-of-the-Art Technology
5.1. Data-Mining Technologies
5.1.1. Big Data
5.1.2. Artificial Intelligence (AI) and Robotics
5.2. Networking Tools
5.2.1. Clouds
5.2.2. Software as a Service (SaaS)
5.2.3. Internet of Things (IoT)
5.3. Data Collection Technologies
5.3.1. Drones
5.3.2. 3D Scanning
5.3.3. Wearable Technology
5.3.4. Virtual Reality (VR) and Augmented Reality (AR)
6. Disseminating Information to Consumers in Smart Real Estate
6.1. Information Dissemination on Real Estate Websites
6.2. Smartphone Applications for Disseminating Information to Real Estate Consumers
6.3. The Role of Social Media in Disseminating Information to Real Estate Consumers
7. Technology Adoption Models (TAM)
8. Stakeholder Analysis
9. Stakeholder Synthesis
10. Conclusions
Implications, Limitaions and Future Directions
Author Contributions
Funding
Conflicts of interest
References
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Pillar | US | Britain | Australia | |||
---|---|---|---|---|---|---|
Rank | Value | Rank | Value | Rank | Value | |
Network readiness | 5 | 5.8 | 8 | 5.7 | 18 | 5.5 |
Availability of latest technologies | 2 | 6.5 | 5 | 6.5 | 24 | 5.9 |
Individuals using the internet | 13 | 87.4% | 8 | 91.6% | 19 | 84.6% |
Firm-level technology absorption | 3 | 6.1 | 14 | 5.7 | 22 | 5.6 |
Capacity for innovation based on adoption capabilities | 2 | 5.9 | 10 | 5.4 | 25 | 4.8 |
Business-to-consumer successful transfer over the internet use | 2 | 6.3 | 1 | 6.4 | 25 | 5.5 |
Government success in internet and communication technologies (ICT) promotion | 25 | 4.8 | 15 | 4.9 | 55 | 4.2 |
Key-Term | Explanation |
---|---|
Smart real estate (SRE) | This is an amalgam of user-centred, sustainable and innovative technologies for managing real estate resources efficiently in an urban area, whereby the key information is made available to consumers, managers and agents. The technologies and systems must be sustainable, user-centred and innovative, thereby disrupting traditional practices [28,34]. |
Smart real estate management (SREM) | Just like its industrial doppelganger, the smart city, SREM is the management of the SRE process, including data collection and its processing and dissemination through computers and networked technologies to promote the overall life quality of consumers using real estate services. It has specific measures about privacy and data security [23,28,35]. |
Big9 technologies | These nine disruptive technologies are the focus of this study. They include big data, virtual and augmented realities (VR and AR), the internet of things (IoT), clouds, software as a service (SaaS), drones, 3D scanning, AI and wearable techs. |
Technology adoption model (TAM) | This is an information systems theory used for modelling the use and acceptance of technologies by end users. It starts with the perceived ease of use and usefulness to a user of technology that might effect behavioural change as they start to use the technology, thus providing a holistic mechanism [36,37]. |
Consumers | This refers to buyers, renters, end users or sellers of real estate. These are the primary beneficiaries of the transactions because at the end of the process they are the ones with the resources to keep the process alive. They are therefore at the centre of the system [38,39]. |
Agents and associations (AA) | These stakeholders provide services to the consumer in exchange for revenue. This category includes the real estate managers, developers, private investors and other services providing bodies. Associations exist to guide agents and ensure their compliance with codes of ethics and local, state and federal laws [40,41]. |
Government and regulatory authorities (GRA) | Governments aim to protect citizens in exchange for tax revenues. Regulatory authorities exist at local, state and/or federal levels to ensure compliance and to formulate laws for the real estate industry [42,43]. |
Complementary industries (CI) | These industries aim to facilitate consumers, agents and associations in the buying or selling of property. They receive revenues in exchange for their services. They include banks, law firms, inspectors, contractors, lenders and others [44,45] |
Search Engine | Strings and Filters | Articles Retrieved | Duplicates |
---|---|---|---|
Google Scholar, ASCE Library, Taylor & Francis, Emerald Insight, Science Direct. | TOPIC: Real Estate Tech OR Real Estate Technology OR Disruptive Technologies in Real Estate OR Smart Real Estate OR Real Estate Technology Acceptance OR Real Estate Technology Adoption Information dissemination OR Web based dissemination OR Apps for dissemination Information retrieval 1 and 2 not 3 English Language Only Limit 2010 and onwards Editorial or erratum or letter or note or comment Limit 6 not 7 Remove Duplicates | 6542 8760 1780 13522 11800 1840 560 1300 52 | 462 786 |
Web of Science | TOPIC: Real Estate Tech OR Real Estate Technology OR Disruptive Technologies in Real Estate OR Smart Real Estate OR Real Estate Technology Acceptance OR Real Estate Technology Adoption TOPIC: Information dissemination OR Web based dissemination OR Apps for dissemination LANGUAGE: (English) DOCUMENT TYPES: Article OR Abstract OR Book OR Book Chapter OR Meeting Abstract OR Proceedings Paper Indexes = SCI-EXPANDED Timespan = 2010–2018 TS = “information retrieval” NOT 4 and 6 NOT Duplicates | 5896 7523 11853 1256 1634 2864 1120 47 | 378 695 |
Scopus | TITLE-ABS-KEY (Real Estate Tech OR Real Estate Technology OR Disruptive Technologies in Real Estate OR Smart Real Estate OR Real Estate Technology Acceptance OR Real Estate Technology Adoption TITLE-ABS-KEY (Information dissemination OR Web based dissemination OR Apps for dissemination) TITLE-ABS-KEY (Information retrieval) PUBYEAR AFT 2010 AND LANGUAGE (English) 4 not 3 DOCTYPE Limit 5 and not 6 Not Duplicates | 5761 6894 1923 2514 591 184 407 40 | 171 196 |
Grand Total | 139 |
Type | Sub Type | Data Mining | Networking Tools | Data Collection | Dissemination | General | Multi Tech | Total | Share (%) | Portion (%) | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Big Data | AI and Robotics | Cloud | SaaS | IoT | Drones | 3D Scanning | Wearable Tech | VR and AR | ||||||||
Journal/Conference papers | Technology-based | 6 * | 5 | 5 | 2 | 3 * | 5 | 7 | 3 | 5 | 13 | 36 | 2 * | 90 | 42 | 65 |
Case studies | 2 | 2 | 3 * | 1 | 2 | 1 | 2 | 1 | 1 | 11 | 11 | 1 * | 37 | 17 | ||
Review papers | 2 | 1 | 1 | 1 * | 1 | 2 | 4 | 1 * | 12 | 5 | ||||||
Online Sources | Reports | 1 | 1 | 3 | 12 | 17 | 7 | 29 | ||||||||
Webpages | 2 | 2 | 5 | 4 | 4 | 2 | 2 | 8 | 5 | 2 | 9 | 45 | 21 | |||
Others | Theses | 1 | 1 | 1 * | 3 | 1 * | 6 | 2 | 5 | |||||||
Book chapters | 1 | 1 | 2 | 1 | 1 | 6 | 2 | |||||||||
Total | 13 | 10 | 17 | 7 | 11 | 9 | 13 | 12 | 13 | 32 | 76 | 5 * | 213 |
Opportunities | Potential Losses | Exploitation Level | Domain | Ref |
---|---|---|---|---|
By 2020, 50% of software queries will be over search features, natural language processing, or voice recognition. | Three out of 5 leaders fear that inability to adapt to big data will lead to obsolescence. | Six million job opportunities. Only 37% success so far. Wal-Mart customers’ transactions provide them with about 2.5 petabytes of data a day. | Business intelligence | [81] |
The digital universe of data to 44 trillion gigabytes (2020). Fifty billion smart devices were connected globally in 5 years A 10% increase in data accessibility results in more than $65 million additional net income. | At present, less than 0.5% of all data is ever analysed. | In 2017, nearly 80% of photos were taken on smartphones. 73% of organisations had already invested in big data in 2016. | Big data revolution | [82] |
Opportunities | Potential Losses | Exploitation Level | Domain | Ref |
---|---|---|---|---|
Buyer-seller customisations. Predictive analytics. 68% automation for agents and auctioneers. Link 83% people to properties. | PurpleBricks technology bringing commissions down. | Manage multiple properties: 200,000 in USA. Rex bot: answer queries and charges 2% commission only. ‘Rita’: AI digital assistant. | Future of Real Estate | [89] |
Agenda for next year: 31% of enterprises. 72% business advantage. 61% innovation. Can manage 85% of customer interactions. Can manage 40% of mobile interactions. Can decrease labour productivity by 40%. | AI could jeopardise between 40–75 million jobs worldwide by 2025. | AI is being used by 15% of enterprises at present. 77% of consumers use an AI-powered service globally. Only half of the largest companies with at least 100,000 employees have an AI strategy. | AI as emerging technology | [90] |
Opportunities | Potential Losses | Exploitation Level | Domain | Ref |
---|---|---|---|---|
73% of companies plan to install software data centres in two years. Private cloud use shows 77% growth, hybrid 71% and enterprise as 31%. In future, about 28% of an organisation’s budget will be for clouds. | 49% of companies are delaying it due to a lack of skills. | Growth from 19% to 57% in the past three years. 46% of organisations are integrating cloud APIs for databases, messenger systems and storage systems. | Cloud adoption and security. | [104,105] |
25% annual adoption increase 10–30% company growth potential. 41% of businesses plan to invest in clouds. | 32% of companies accept they lack skills for it. 52% of companies lack adoption strategies. | 30% of Microsoft revenue expected from clouds in 2018. Amazon uses 31% clouds at present. | Clouds and information technology (IT). | [106] |
Software-based service to grow by 20% to $46.3bn. 60–70% of all software will be cloud based by 2020. | 79% losses in competition by 2011. | 22% growth rate in 2017. Spending increase from 4.5 times in 2009 to 6 times through 2020. | Cloud forecasts for business applications. | [107,108,109] |
Opportunities | Potential Losses | Exploitation Level | Domain | Ref |
---|---|---|---|---|
Offer 5 times higher returns. | 3.2% loss of revenue for fast-growing SaaS-equipped companies with $255 MRR. Median SaaS firms lose about 10% at rate of 0.83% per month. | 48% median revenue growth in 2016. 3.9% growth ratio for global SaaS companies. | SaaS oerformance. | [117] |
Generate 33% per cent more home views per user session. | - | Smarter Agent Mobile registered more than 4,000,000 unique app downloads in 2014. More than 1 billion properties viewed. | Mobile real estate. | [118] |
Faster follow-up and management abilities of more than 5000 contacts simultaneously. | - | 87% of agents with income over $100,000 use SaaS more. | Marketing. | [119] |
Opportunities | Potential Losses | Exploitation Level | Domain | Ref |
---|---|---|---|---|
The number of IoT devices will increase by 31% to 82.5 million by 2020. By 2019, 1.9 billion smart home devices are expected to be shipped. 24.75 billion smart clothes are expected to be purchased by 2021. | 87% of consumers are unaware of the “IoT”. | 28.3 million units of IoT devices used in 2016. Samsung bought SmartThings® to launch itself into smart homes 968,000 smart clothes sold in 2015. | IoT potential | [129] |
32.4% growth is predicted between 2016 and 2022. $1.3 trillion to be invested in 2019 with a compound annual growth rate of 17%. | $591.7 billion invested in 2014. 20 billion connected devices counted in 2013. | IoT market forecasts | [130] |
Opportunities | Potential Losses | Exploitation Level | Domain | Ref |
---|---|---|---|---|
83% of home sellers prefer working with an agent who uses drones. Global real estate drone demands are expected to reach $20.5 billion over 2017–2025. | - | 3.5x greater customer attraction among agents using drones than their counterparts. | Drones future. | [145] |
Homes with aerial images sell 68% faster than homes with standard images. | - | Only 9% of agents create listing videos using drones. 403% increase in traffic was noted for an Australian real estate firm with video-based listings. | Real estate marketing. | [146] |
Structured light scanners are forecast to grow at a CAGR of over 10.4%. Architectural and engineering usage of 3D scanners will increase by 22% by 2025. | - | The 3D laser scanners valued at $3.32 billion generated revenue of about $US2.26 billion in 2015. Short-range 3D scanners had a market share of over 67.9% in 2015. | Scanners’ market size and trends. | [147] |
Opportunities | Potential Losses | Exploitation Level | Domain | Ref |
---|---|---|---|---|
Production set to exceed 250 million smart wearables, or 14x more than in 2013. 14 times more sales in 2018 expected as compared with 2013. | - | 129% increase from 2013. 40% of all wearables are used in North America. | Smart watches and bands. | [167] |
Expected growth of 35% by 2020. 70% of wearable shipments will be smart watches. | - | Apple Watch accounts for 40% count and 48% share of the smart watch market in 2017. | Wearables future. | [168] |
Real estate listings with virtual home tours garner 87% more views. Virtual tours keep people looking at a website 5 to 10 times longer. | 54% of buyers will not look at a property unless it has a virtual tour. | 6 million people take virtual tours every day. | Virtual tours. | [169] |
VR penetration will reach 25.5% of households by 2021. VR/AR software revenues to be $2.6 billion by 2025. | - | In 2016, 150,000 shipments of AR glasses were made. | VR/AR future and market. | [166] |
Criteria | Definition | Factors |
---|---|---|
Information quality. | Reliable and consistent information that inclines a user to use the service [196]. | Familiar technology, information novelty, 3D models, accurate information, updated information. |
Systems quality. | Efficient, ethical and smooth systems for delivering and disseminating information [197]. | Page location, loading speed, loading info structure, website evaluation, website design. |
Self-efficacy. | The completeness of a platform in terms of more features, more options and filters [198]. | Content richness, search filters, sorting, maps. |
Service quality. | Fast, efficient, reliable and responsive services made available to the end user [199]. | Hyperlinks, customisation, response time, consistent graphics |
Playfulness and usability. | Offering more interactivity, immersion and gaming attributes to keep the user more involved and enhance use of the platform by attracting more customers [200]. | Easy return, navigation tools, finding information, learning website. |
Perceived enjoyment. | The feeling of ease and services at finger tips including neighbourhood aspects for a better lifestyle [201]. | Data analytics, crime rates, neighbourhood insights, distances to parks, virtual tours. |
What | Who | How | ||
---|---|---|---|---|
Tech | Stakeholders Affected Directly | Needs Addressed Directly | Primary Dissemination Mechanism | Resources Used |
Big data | AA | Business, profit, networking | Websites, social media and gadgets to facilitate buy, rent or sell | Land resources, realties, buyer’s requirement, owner’s info, buyer’s demands, transaction records, page views |
Consumers | Market awareness, Understanding process Features and requirements | |||
GRA | Ethics, regulations | |||
CI | Referrals | |||
Cloud | AA | Business, profit, networking, referrals, reputation | Websites, apps, gadgets and social media to facilitate buy, rent or sell | Internet connected devices, shared storage, Recent searches, Stakeholder preferences, High-speed internet, Remote access servers |
Consumer | Buy or sell, price, stakeholder co-ordination, online searching and filter | |||
CI | Networking, profit, referrals | |||
GRA | Ethics, regulations | |||
SaaS | AA | Business, profit, networking, referrals, reputation | Websites, apps, gadgets and social media to facilitate buy, rent or sell | Computer software, High speed internet, remote access servers, shared storage |
CI | Networking, profit, referrals | |||
IoT | AA | Business, profit, networking | Websites and gadgets to facilitate sales | Telemetry, sensors, local networks, remote access servers, consumer habits |
Consumer | Online searching and filters, Understanding process, market awareness | |||
CI | Networking | |||
GRA | Ethics, public safety, regulations | |||
Drones | AA | Business, profit, ethics | Websites and gadgets to facilitate buy, rent or sell | UAVs, flight routes, wi-fi or bluetooth connectivity |
Consumer | Neighborhood preference, features and requirements, buy/sell | |||
CI | Profit | |||
GRA | Ethics, public safety, regulations | |||
3D scanning | AA | Business | Gadgets to facilitate buy, rent or sell | Lasers, building drawings, training |
CI | Profit | |||
GRA | Ethics, public safety, regulations | |||
Wearable tech | AA | Business | Gadgets and apps to facilitate buy, rent or sell | Human resources, Bluetooth/Wi-Fi connectivity, smart processors |
CI | Profit, referrals | |||
GRA | Public safety, regulations | |||
VR & AR | AA | Business | Gadgets, websites and apps to facilitate buy, rent or sell | VR AR gadgets, Bluetooth or Wi-Fi connectivity, high speed internet, building drawings or plans |
CI | Profit, referrals | |||
Consumer | Neighborhood preference, features and requirements, Buy or sell, online searching and filters, price | |||
GRA | Regulations | |||
AI and robotics | AA | Business, profit | Websites, apps and gadgets to facilitate buy, rent or sell | Speech recognition, search history, page views, buyer’s demands and info, sensors |
Consumer | Market awareness, features and requirements | |||
GRA | Ethics, regulations |
© 2018 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/).
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Ullah, F.; Sepasgozar, S.M.E.; Wang, C. A Systematic Review of Smart Real Estate Technology: Drivers of, and Barriers to, the Use of Digital Disruptive Technologies and Online Platforms. Sustainability 2018, 10, 3142. https://doi.org/10.3390/su10093142
Ullah F, Sepasgozar SME, Wang C. A Systematic Review of Smart Real Estate Technology: Drivers of, and Barriers to, the Use of Digital Disruptive Technologies and Online Platforms. Sustainability. 2018; 10(9):3142. https://doi.org/10.3390/su10093142
Chicago/Turabian StyleUllah, Fahim, Samad M. E. Sepasgozar, and Changxin Wang. 2018. "A Systematic Review of Smart Real Estate Technology: Drivers of, and Barriers to, the Use of Digital Disruptive Technologies and Online Platforms" Sustainability 10, no. 9: 3142. https://doi.org/10.3390/su10093142
APA StyleUllah, F., Sepasgozar, S. M. E., & Wang, C. (2018). A Systematic Review of Smart Real Estate Technology: Drivers of, and Barriers to, the Use of Digital Disruptive Technologies and Online Platforms. Sustainability, 10(9), 3142. https://doi.org/10.3390/su10093142