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Designing interaction experiences for multi-platform service provision with essential use cases

Published: 13 January 2004 Publication History

Abstract

This paper addresses the problem of interaction design for service provision to customers in a multi-platform environment. It is based on a qualitative and quantitative study of a Portuguese multi-channel retail bank, and shows that, as most of the financial operations are functionally available across the different service platforms, experience requirements become increasingly influential in customers' usage of the different channels. Different financial services generate different interaction needs, and the fit between experience requirements and channel performance in satisfying those needs has a strong impact on customer channel choices. Based on these findings, essential use cases are applied and extended to capture experience requirements for the different financial operations in a technology independent way. With this approach, interaction designers can identify which platforms are best suited to provide the different services available, improving the multi-channel service as a whole. On the other hand, it also enables the identification of areas of interaction experience that need improvement in each platform, if services offered are likely to be effectively used.

References

[1]
Constantine, L. L. and Lockwood, L. A. D.: Structure and Style in Use Cases for User Interface Design. In: Harmelen, M. V. (eds.): Object Modeling and User Interface Design. Addison-Wesley, Boston, 2001, 245--280.
[2]
Gupta, S. and Vajic, M., The Contextual and Dialectical Nature of Experiences. In: Fitzimmons, J. A. and Fitzimmons, M. J. (eds.): New Service Development: Creating Memorable Experiences, Sage Publications, Thousand Oaks, 2000, 33--51.
[3]
Norman, D. A.: Progress Report: Emotional Design: Why We Love (or Hate) Everyday Things, available at http://www.jnd.org/books.html#E&Dbook_notes 2003.
[4]
Patrício, L., Cunha, J. F., Fisk, R. F., and Nunes N. J.: Addressing Marketing Requirements in User Interface Design for Multiple Platforms, in Proceedings of DSV -- IS'2003 (Madeira, Portugal, June 2003), LNCS, Springer Verlag.
[5]
Patrício, L., Cunha, J. F., Fisk, R. F., and Nunes N. J.: Using Essential Use Cases for Multi-Platform Service Design, http://foruse.com/publications/index.htm, 2003.
[6]
Preece, J., Rogers, Y., and Sharp, H.: Interaction Design, Beyond Human Computer Interaction, New York, John Wiley & Sons, 2000.

Cited By

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  • (2005)Mapping concurtasktrees into UML 2.0Proceedings of the 12th international conference on Interactive Systems: design, specification, and verification10.1007/11752707_20(237-248)Online publication date: 13-Jul-2005

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Published In

cover image ACM Conferences
IUI '04: Proceedings of the 9th international conference on Intelligent user interfaces
January 2004
396 pages
ISBN:1581138156
DOI:10.1145/964442
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 13 January 2004

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Author Tags

  1. essential use cases
  2. interaction experiences
  3. service experiences

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IUI-CADUI04
IUI-CADUI04: Intelligent User Interface
January 13 - 16, 2004
Funchal, Madeira, Portugal

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IUI '04 Paper Acceptance Rate 72 of 140 submissions, 51%;
Overall Acceptance Rate 746 of 2,811 submissions, 27%

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View all
  • (2005)Mapping concurtasktrees into UML 2.0Proceedings of the 12th international conference on Interactive Systems: design, specification, and verification10.1007/11752707_20(237-248)Online publication date: 13-Jul-2005

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