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Exploring the Effects of Head-Mounted Augmented Reality on Helping Behaviour

Authors:

Jan Henry Belz,

Luca-Maxim Meinhardt,

Jan Gugenheimer,

Enrico RukzioAuthors Info & Claims

MUM '23: Proceedings of the 22nd International Conference on Mobile and Ubiquitous Multimedia

Pages 440 - 455

https://doi.org/10.1145/3626705.3627969

Published: 03 December 2023 Publication History

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Abstract

Augmented Reality (AR) can alter environments and steer attention. While prior work dominantly focuses on exploring performances of augmentations, this work aims to understand the societal impact of AR in complex social situations. Focusing on prosocial helping behaviour, we created two scenarios and designed five augmentations aiming to motivate a user to help. We wanted to understand (1) the impact on situation perception and (2) the impact on the social structure. In an online video experiment (n=294), we found that augmenting can impact anxiety about the situation and significantly increase the perceived reason to help being directed towards the augmentation. Similarly, we found that the helped rated the "reason" and "thankfulness" significantly higher towards AR than the helper, creating a disagreement around agency and responsibility. We discuss the implications of AR in complex social structures and how responsibility and agency will become important when embedding AR in our social lives.

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Cited By

Pryss Rvom Brocke JReichert MRukzio ESchlee WWeber B(2024)Editorial: Application of neuroscience in information systems and software engineeringFrontiers in Neuroscience10.3389/fnins.2024.140260318Online publication date: 19-Nov-2024
https://doi.org/10.3389/fnins.2024.1402603

Index Terms

Exploring the Effects of Head-Mounted Augmented Reality on Helping Behaviour
1. Human-centered computing
  1. Human computer interaction (HCI)
    1. Empirical studies in HCI
    2. Interaction paradigms
      1. Mixed / augmented reality

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MUM '23: Proceedings of the 22nd International Conference on Mobile and Ubiquitous Multimedia

December 2023

607 pages

ISBN:9798400709210

DOI:10.1145/3626705

Copyright © 2023 Owner/Author.

This work is licensed under a Creative Commons Attribution International 4.0 License.

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Association for Computing Machinery

New York, NY, United States

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Published: 03 December 2023

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MUM '23

MUM '23: International Conference on Mobile and Ubiquitous Multimedia

December 3 - 6, 2023

Vienna, Austria

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Cited By

Pryss Rvom Brocke JReichert MRukzio ESchlee WWeber B(2024)Editorial: Application of neuroscience in information systems and software engineeringFrontiers in Neuroscience10.3389/fnins.2024.140260318Online publication date: 19-Nov-2024
https://doi.org/10.3389/fnins.2024.1402603

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