Research on the Relationship between Self-AI Connection and Customer engagement--Based on the Analysis of Customer AI Trust and AI Anthropomorphism
Authors: 
Yubing Sun, Qingyu LiangAuthors Info & Claims
Pages 48 - 53
Abstract
Based on cognitive-affective theory, this paper explores the influence of Self-AI Connection on Customer engagement under the background of artificial intelligence products and introduces customer AI trust as an intermediary variable. Finally, the following conclusions are drawn: Self-AI Connection has a significant positive impact on Customer engagement, customer AI trust has a significant positive impact on Customer engagement, AI Anthropomorphism plays a moderating role in the influence of Self-AI Connection on customer AI trust, and customer AI trust plays an intermediary role in the influence of Self-AI Connection on Customer engagement.
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Published In
August 2023
347 pages
ISBN:9798400707681
DOI:10.1145/3625469
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Association for Computing Machinery
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Publication History
Published: 21 November 2023
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IMMS 2023
IMMS 2023: 2023 the 6th International Conference on Information Management and Management Science
August 25 - 27, 2023
Chengdu, China
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