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abstract

Applications of LLMs in E-Commerce Search and Product Knowledge Graph: The DoorDash Case Study

Published: 04 March 2024 Publication History

Abstract

Extracting knowledge from unstructured or semi-structured textual information is essential for the machine learning applications that power DoorDash's search experience, and the development and maintenance of its product knowledge graph. Large language models (LLMs) have opened up new possibilities for utilizing their power in these areas, replacing or complementing traditional natural language processing methods. LLMs are also proving to be useful in the label and annotation generation process, which is critical for these use cases. In this talk, we will provide a high-level overview of how we incorporated LLMs for search relevance and product understanding use cases, as well as the key lessons learned and challenges faced during their practical implementation.

References

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Alexander Brinkmann, Roee Shraga, Reng Chiz Der, and Christian Bizer. 2023. Product Information Extraction using ChatGPT. arXiv preprint arXiv:2304.10428 (2023).
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Fabrizio Gilardi, Meysam Alizadeh, and Maël Kubli. 2023. ChatGPT outperforms crowd workers for text-annotation tasks Proceedings of the National Academy of Sciences 120, 30 (jul 2023). https://doi.org/10.1073/pnas.2305016120
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Philipp Moritz, Robert Nishihara, Stephanie Wang, Alexey Tumanov, Richard Liaw, Eric Liang, Melih Elibol, Zongheng Yang, William Paul, Michael I. Jordan, and Ion Stoica. 2018. Ray: A Distributed Framework for Emerging AI Applications. arXiv preprint arXiv:1712.05889 (2018).
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Tao Shen, Guodong Long, Xiubo Geng, Chongyang Tao, Tianyi Zhou, and Daxin Jiang. 2023. Large Language Models are Strong Zero-Shot Retriever. arXiv preprint arXiv:2304.14233 (2023).
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Senbao Shi, Zhenran Xu, Baotian Hu, and Min zhang. 2023. Generative Multimodal Entity Linking. arXiv preprint arXiv:2306.12725 (2023).
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Khanin Sisaengsuwanchai, Navapat Nananukul, and Mayank Kejriwal. 2023. How does prompt engineering affect ChatGPT performance on unsupervised entity resolution? arXiv preprint arXiv:2310.06174 (2023).
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Krishna Srinivasan, Karthik Raman, Anupam Samanta, Lingrui Liao, Luca Bertelli, and Mike Bendersky. 2022. QUILL: Query Intent with Large Language Models using Retrieval Augmentation and Multi-stage Distillation. arXiv preprint arXiv:2210.15718 (2022).
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        cover image ACM Conferences
        WSDM '24: Proceedings of the 17th ACM International Conference on Web Search and Data Mining
        March 2024
        1246 pages
        ISBN:9798400703713
        DOI:10.1145/3616855
        Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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        Published: 04 March 2024

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        Author Tags

        1. large language model
        2. natural language processing
        3. product knowledge graph
        4. search

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