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The Influence of COVID-19 Pandemic on Malaysian E-Commerce Landscape: The case of Shopee and Lazada

Published: 09 July 2022 Publication History

Abstract

As the world was consumed by the spread of COVID-19, the population plunged with it. The world witnessed a great change in lifestyle. This includes spending pattern. The primary goal of this research is to investigate the factors that facilitate e-commerce demand during COVID-19 by focusing on the two popular platforms among Malaysian; Shopee and Lazada. This research attempts to observe and study whether factors such as product, price, time-saving, payment, security, administrative and psychological are related to the demand on e-commerce. The announcement of the Movement Control Order (MCO) by the Malaysian government saw the closing of physical premises. Malaysian has turned to online to source for necessities. A total of 200 samples were collected through an online survey questionnaire. The collected data were analysed using IBM's SPSS software. The result implied that product, price, time-saving, payment, security and administrative factors have a significant relationship on e-commerce demand.

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Cited By

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  • (2023)The Mediating Role of Customer Satisfaction between Antecedent Factors and Brand Loyalty for the Shopee ApplicationBehavioral Sciences10.3390/bs1307056313:7(563)Online publication date: 6-Jul-2023
  • (2023)Determinants of Privacy Policy on Social Media Site: Comparison between Weibo and Facebook2023 16th International Symposium on Computational Intelligence and Design (ISCID)10.1109/ISCID59865.2023.00040(139-142)Online publication date: 16-Dec-2023
  • (2023)Factors Influencing The Use of Agri-Food E-Commerce (AE): An Analysis Of Malaysian Consumers2023 16th International Symposium on Computational Intelligence and Design (ISCID)10.1109/ISCID59865.2023.00039(135-138)Online publication date: 16-Dec-2023
  • Show More Cited By

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      Published In

      cover image ACM Other conferences
      ICEEG '22: Proceedings of the 6th International Conference on E-Commerce, E-Business and E-Government
      April 2022
      439 pages
      ISBN:9781450396523
      DOI:10.1145/3537693
      Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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      Association for Computing Machinery

      New York, NY, United States

      Publication History

      Published: 09 July 2022

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      Author Tags

      1. COVID-19 Pandemic
      2. Consumer Behaviour
      3. E-commerce demand
      4. Expectancy-Value Theory
      5. Online Purchase

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      • Refereed limited

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      • Universiti Tunku Abdul Rahman

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      ICEEG 2022

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      Cited By

      View all
      • (2023)The Mediating Role of Customer Satisfaction between Antecedent Factors and Brand Loyalty for the Shopee ApplicationBehavioral Sciences10.3390/bs1307056313:7(563)Online publication date: 6-Jul-2023
      • (2023)Determinants of Privacy Policy on Social Media Site: Comparison between Weibo and Facebook2023 16th International Symposium on Computational Intelligence and Design (ISCID)10.1109/ISCID59865.2023.00040(139-142)Online publication date: 16-Dec-2023
      • (2023)Factors Influencing The Use of Agri-Food E-Commerce (AE): An Analysis Of Malaysian Consumers2023 16th International Symposium on Computational Intelligence and Design (ISCID)10.1109/ISCID59865.2023.00039(135-138)Online publication date: 16-Dec-2023
      • (2023)E-commerce adoption readiness for fresh agricultural products in Malaysia27TH INTERNATIONAL MEETING OF THERMOPHYSICS 202210.1063/5.0164959(030011)Online publication date: 2023
      • (2023)Comparison of Technology Transformation in Digital Leadership Indonesia and Malaysia in Era Society 5.0E3S Web of Conferences10.1051/e3sconf/202342602077426(02077)Online publication date: 15-Sep-2023

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