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Towards Psychologically-Grounded Dynamic Preference Models

Published: 13 September 2022 Publication History

Abstract

Designing recommendation systems that serve content aligned with time varying preferences requires proper accounting of the feedback effects of recommendations on human behavior and psychological condition. We argue that modeling the influence of recommendations on people’s preferences must be grounded in psychologically plausible models. We contribute a methodology for developing grounded dynamic preference models. We demonstrate this method with models that capture three classic effects from the psychology literature: Mere-Exposure, Operant Conditioning, and Hedonic Adaptation. We conduct simulation-based studies to show that the psychological models manifest distinct behaviors that can inform system design. Our study has two direct implications for dynamic user modeling in recommendation systems. First, the methodology we outline is broadly applicable for psychologically grounding dynamic preference models. It allows us to critique recent contributions based on their limited discussion of psychological foundation and their implausible predictions. Second, we discuss implications of dynamic preference models for recommendation systems evaluation and design. In an example, we show that engagement and diversity metrics may be unable to capture desirable recommendation system performance.

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RecSys '22: Proceedings of the 16th ACM Conference on Recommender Systems
September 2022
743 pages
This work is licensed under a Creative Commons Attribution International 4.0 License.

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Published: 13 September 2022

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  1. behavioral psychology
  2. dynamic preference models
  3. recommendation systems
  4. user modeling

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  • (2024)Modelling Users for User Modelling: Dynamic Personas for Improved Personalisation in Digital Behaviour ChangeAdjunct Proceedings of the 32nd ACM Conference on User Modeling, Adaptation and Personalization10.1145/3631700.3665241(445-451)Online publication date: 27-Jun-2024
  • (2024)Proactive Recommendation with Iterative Preference GuidanceCompanion Proceedings of the ACM on Web Conference 202410.1145/3589335.3651548(871-874)Online publication date: 13-May-2024
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