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Personalized Point-of-Interest Recommendation Based on Social and Geographical Influence

Published: 17 March 2022 Publication History

Abstract

With the rapid development of location-based social networks (LBSNs), personalized Point-of-Interest (POI) recommendation has become an important personalized service to help users explore the surrounding environment. To better solve the data-sparse problem of POI recommendation, the main idea of existing research is to use neural networks to fuse context information such as social relationships and geographical influence. However, the existing models are still inadequate in integrating context information, and few studies consider privacy protection against users' activity trajectories. To solve these problems, this paper proposes a POI recommendation algorithm, SGGCN, which integrates social relationships and geographical influence. Based on desensitization of user activity trajectory, this method uses a graph convolutional neural network to explicitly learn the collaborative signal between users and users, POIs and POIs, and users and POIs to alleviate the data-sparse problem. Experiments on two real data sets show a 10% improvement over state-of-the-art POI recommendation methods.

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  • (2022)Understanding User Preferences in Location-Based Social Networks via a Novel Self-Attention MechanismSustainability10.3390/su14241641414:24(16414)Online publication date: 8-Dec-2022

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          cover image ACM Other conferences
          AICCC '21: Proceedings of the 2021 4th Artificial Intelligence and Cloud Computing Conference
          December 2021
          246 pages
          ISBN:9781450384162
          DOI:10.1145/3508259
          Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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          Publication History

          Published: 17 March 2022

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          • the National Nature Science Foundation of China
          • the Key Science and Technology Research Program of Chongqing Municipal Education Commission

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          • (2022)Understanding User Preferences in Location-Based Social Networks via a Novel Self-Attention MechanismSustainability10.3390/su14241641414:24(16414)Online publication date: 8-Dec-2022

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