Rolling Interactive Design for Digital Experience and Ease of Use on Streaming Music Platforms in the Post Pandemic Era

The whole world is currently facing the threat of COVID-19. The rapid changes and uncertainties associated with the virus have led to dramatic changes in social structures, lifestyles and work environments. When there is alienation between people, personal emotion and stress crisis, when people lack opportunities for social activities, digital video media can help relieve personal emotions and work pressure. During the COVID-19 outbreak, individuals rely on a variety of streaming video and audio platforms for their stress and emotional expression. Most streaming music platforms have mixed interface operability, unclear architecture logic and excessive hierarchical structure, resulting in poor user experience satisfaction. As people around the world live in a digital transformation amid the COVID-19 pandemic, most companies are focusing on providing digital technology services and optimizing the digital user experience. With streaming platform services and user experience as the focus, 22 people participated in the ease-of-use test of the KKBOX streaming music platform. Based on the new functions of KKBOX, this study evaluated the user operation experience and the ease of use of the interactive interface by optimizing the design of rolling interaction and visual interface. In the COVID-19 epidemic, the personalized digital culture in the digital transformation, remote video communication and various online platform services have become a new life mode.