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The Use of Instagram as a Digital Marketing Tool by the Brazilian Library Councils in times of Covid-19

Authors:

Daniel Sobreira,

Debora Santos de Oliveira,

Francisco José García-PeñalvoAuthors Info & Claims

TEEM'20: Eighth International Conference on Technological Ecosystems for Enhancing Multiculturality

Pages 582 - 587

https://doi.org/10.1145/3434780.3436599

Published: 22 January 2021 Publication History

Abstract

Within what we know as the “knowledge society”, the growing use of social media has become a reality worldwide, both as a source of entertainment and of information. And the universe of Librarianship maintains its relevance and impact on the distribution of knowledge, especially in Covid-19 times, when people need lack more information to make daily decisions. In this scenario, two stereotypes are commonly confused with reality: that the area of Librarianship concerns only the storage and loan of books in libraries and that social media, such as Instagram, can only be used for informal topics and of little relevance. The objective of this research is to recognize how the area of Library Science needs to explore more the spaces of social networks, with themes that bring society closer together, in order to demonstrate its ability to transmit information beyond the physical structures of libraries. For this purpose, through a qualitative research, a comparative analysis of the content produced in 2019 and 2020, before and during the Covid-19 pandemic, was carried out by the Brazilian library councils. Such content, published in the councils Instagram profiles, was categorized by their themes and these categories were compared in the two scenarios. As a result, a significant change was observed in the content analyzed, signaling a closer approach to topics of general interest to society and, consequently, an approach between Librarianship with society itself through a greater use of Digital Marketing tools, such as Instagram.

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Cited By

Jain SAnil Kumar T(2023)Evolving Role of Instagram as a Digital Marketing Tool in LibrariesInformation Literacy Skills and the Role of Social Media in Disseminating Scholarly Information in the 21st Century10.4018/978-1-6684-8805-8.ch006(70-77)Online publication date: 30-Jun-2023
https://doi.org/10.4018/978-1-6684-8805-8.ch006
Bermeo-Giraldo MValencia-Arias ARamos de Rosas JBenjumea-Arias MVillanueva Calderón J(2022)Factors Influencing the Use of Digital Marketing by Small and Medium-Sized Enterprises during COVID-19Informatics10.3390/informatics90400869:4(86)Online publication date: 27-Oct-2022
https://doi.org/10.3390/informatics9040086
Arcila-Calderón CBlanco-Herrero D(2020)New scenarios and tools for a changing world. Editorial of the Communication, Education and Social Media Track of the TEEM Conference 2020Eighth International Conference on Technological Ecosystems for Enhancing Multiculturality10.1145/3434780.3436699(563-565)Online publication date: 21-Oct-2020
https://dl.acm.org/doi/10.1145/3434780.3436699

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cover image ACM Other conferences

TEEM'20: Eighth International Conference on Technological Ecosystems for Enhancing Multiculturality

October 2020

1084 pages

ISBN:9781450388504

DOI:10.1145/3434780

Editors:
Francisco José García-Peñalvo
University of Salamanca
,
Alicia García-Holgado
University of Salamanca

Copyright © 2020 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 22 January 2021

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TEEM'20

TEEM'20: Eighth International Conference on Technological Ecosystems for Enhancing Multiculturality

October 21 - 23, 2020

Salamanca, Spain

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Cited By

Jain SAnil Kumar T(2023)Evolving Role of Instagram as a Digital Marketing Tool in LibrariesInformation Literacy Skills and the Role of Social Media in Disseminating Scholarly Information in the 21st Century10.4018/978-1-6684-8805-8.ch006(70-77)Online publication date: 30-Jun-2023
https://doi.org/10.4018/978-1-6684-8805-8.ch006
Bermeo-Giraldo MValencia-Arias ARamos de Rosas JBenjumea-Arias MVillanueva Calderón J(2022)Factors Influencing the Use of Digital Marketing by Small and Medium-Sized Enterprises during COVID-19Informatics10.3390/informatics90400869:4(86)Online publication date: 27-Oct-2022
https://doi.org/10.3390/informatics9040086
Arcila-Calderón CBlanco-Herrero D(2020)New scenarios and tools for a changing world. Editorial of the Communication, Education and Social Media Track of the TEEM Conference 2020Eighth International Conference on Technological Ecosystems for Enhancing Multiculturality10.1145/3434780.3436699(563-565)Online publication date: 21-Oct-2020
https://dl.acm.org/doi/10.1145/3434780.3436699

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