Determining the Motivating Factors in Mobile Crowdsourcing Participation
Pages 479 - 484
Abstract
Children that go missing is a major global problem, and finding them is imperative. One approach to addressing this problem is through crowdsourcing, in which large groups of people participate and contribute to the cause. Drawing from the lens of Self-Determination and Public Service Motivation theories, this study investigates the role of motivations in mobile crowdsourcing participation. First, this study identified the motivational factors behind participation on a mobile crowdsourcing platform to look for missing children. Next, the study examined the direct and indirect effects of these motivational factors on crowdsourcing participation. Data was collected from 264 respondents from an online survey. Results from structural equation modelling analysis revealed the motivations to volunteer have direct effects while motivations to serve the public have significant indirect effects on mobile crowdsourcing participation. This article concludes by presenting implications, limitations and future research directions.
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November 2021
658 pages
ISBN:9781450395564
DOI:10.1145/3487664
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Published: 30 December 2021
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iiWAS2021
iiWAS2021: The 23rd International Conference on Information Integration and Web Intelligence
November 29 - December 1, 2021
Linz, Austria
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