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Towards Continuous Automatic Audits of Social Media Adaptive Behavior and its Role in Misinformation Spreading

Authors:

Branislav Pecher,

Elena Stefancova,

Andrea Hrckova,

Juraj Podrouzek,

Maria BielikovaAuthors Info & Claims

UMAP '21: Adjunct Proceedings of the 29th ACM Conference on User Modeling, Adaptation and Personalization

Pages 411 - 414

https://doi.org/10.1145/3450614.3463353

Published: 22 June 2021 Publication History

Abstract

In this paper, we argue for continuous and automatic auditing of social media adaptive behavior and outline its key characteristics and challenges. We are motivated by the spread of online misinformation, which has recently been fueled by opaque recommendations on social media platforms. Although many platforms have declared to take steps against the spread of misinformation, the effectiveness of such measures must be assessed independently. To this end, independent organizations and researchers carry out audits to quantitatively assess platform recommendation behavior and its effects (e.g., filter bubble creation tendencies). The audits are typically based on agents simulating the user behavior and collecting platform reactions (e.g., recommended items). The downside of such auditing is the cost related to the interpretation of collected data (here, some auditors are advancing automatic annotation). Furthermore, social media platforms are dynamic and ever-changing (algorithms change, concepts drift, new content appears). Therefore, audits need to be performed continuously. This further increases the need for automated data annotation. Regarding the data annotation, we argue for the application of weak supervision, semi-supervised learning, and human-in-the-loop techniques.

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Cited By

Godinez LMustafaraj E(2024)YouTube and Conspiracy Theories: A Longitudinal Audit of Information PanelsProceedings of the 35th ACM Conference on Hypertext and Social Media10.1145/3648188.3675128(273-284)Online publication date: 10-Sep-2024
https://dl.acm.org/doi/10.1145/3648188.3675128
Nannini LBonel EBassi DMaggini M(2024)Beyond phase-in: assessing impacts on disinformation of the EU Digital Services ActAI and Ethics10.1007/s43681-024-00467-wOnline publication date: 11-Apr-2024
https://doi.org/10.1007/s43681-024-00467-w
Pathak RSpezzano FPera M(2023)Understanding the Contribution of Recommendation Algorithms on Misinformation Recommendation and Misinformation Dissemination on Social NetworksACM Transactions on the Web10.1145/361608817:4(1-26)Online publication date: 10-Oct-2023
https://dl.acm.org/doi/10.1145/3616088
Show More Cited By

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Published In

cover image ACM Conferences

UMAP '21: Adjunct Proceedings of the 29th ACM Conference on User Modeling, Adaptation and Personalization

June 2021

431 pages

ISBN:9781450383677

DOI:10.1145/3450614

Editors:
Judith Masthoff
Utrecht University, The Netherlands and University of Aberdeen, UK
,
Eelco Herder
Radboud University, The Netherlands
,
Nava Tintarev
University of Maastricht, The Netherlands
,
Marko Tkalčič
University of Primorska, Slovenia

Copyright © 2021 ACM.

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Publication History

Published: 22 June 2021

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Short-paper
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Refereed limited

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Horizon 2020 Framework Programme

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UMAP '21

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UMAP '21: 29th ACM Conference on User Modeling, Adaptation and Personalization

June 21 - 25, 2021

Utrecht, Netherlands

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Overall Acceptance Rate 162 of 633 submissions, 26%

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Cited By

Godinez LMustafaraj E(2024)YouTube and Conspiracy Theories: A Longitudinal Audit of Information PanelsProceedings of the 35th ACM Conference on Hypertext and Social Media10.1145/3648188.3675128(273-284)Online publication date: 10-Sep-2024
https://dl.acm.org/doi/10.1145/3648188.3675128
Nannini LBonel EBassi DMaggini M(2024)Beyond phase-in: assessing impacts on disinformation of the EU Digital Services ActAI and Ethics10.1007/s43681-024-00467-wOnline publication date: 11-Apr-2024
https://doi.org/10.1007/s43681-024-00467-w
Pathak RSpezzano FPera M(2023)Understanding the Contribution of Recommendation Algorithms on Misinformation Recommendation and Misinformation Dissemination on Social NetworksACM Transactions on the Web10.1145/361608817:4(1-26)Online publication date: 10-Oct-2023
https://dl.acm.org/doi/10.1145/3616088
Srba IMoro RTomlein MPecher BSimko JStefancova EKompan MHrckova APodrouzek JGavornik ABielikova M(2023)Auditing YouTube’s Recommendation Algorithm for Misinformation Filter BubblesACM Transactions on Recommender Systems10.1145/35683921:1(1-33)Online publication date: 27-Jan-2023
https://dl.acm.org/doi/10.1145/3568392

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