Challenges, Best Practices and Pitfalls in Evaluating Results of Online Controlled Experiments
Abstract
References
Index Terms
- Challenges, Best Practices and Pitfalls in Evaluating Results of Online Controlled Experiments
Recommendations
Challenges, Best Practices and Pitfalls in Evaluating Results of Online Controlled Experiments
WWW '20: Companion Proceedings of the Web Conference 2020A/B Testing is the gold standard to estimate the causal relationship between a change in a product and its impact on key outcome measures. It is widely used in the industry to test changes ranging from simple copy change or UI change to more complex ...
Challenges, Best Practices and Pitfalls in Evaluating Results of Online Controlled Experiments
KDD '19: Proceedings of the 25th ACM SIGKDD International Conference on Knowledge Discovery & Data MiningA/B Testing is the gold standard to estimate the causal relationship between a change in a product and its impact on key outcome measures. It is widely used in the industry to test changes ranging from simple copy change or UI change to more complex ...
Data-Driven Metric Development for Online Controlled Experiments: Seven Lessons Learned
KDD '16: Proceedings of the 22nd ACM SIGKDD International Conference on Knowledge Discovery and Data MiningOnline controlled experiments, also called A/B testing, have been established as the mantra for data-driven decision making in many web-facing companies. In recent years, there are emerging research works focusing on building the platform and scaling it ...
Comments
Please enable JavaScript to view thecomments powered by Disqus.Information & Contributors
Information
Published In
- General Chairs:
- James Caverlee,
- Xia "Ben" Hu,
- Program Chairs:
- Mounia Lalmas,
- Wei Wang
Sponsors
Publisher
Association for Computing Machinery
New York, NY, United States
Publication History
Check for updates
Author Tags
Qualifiers
- Tutorial
Conference
Acceptance Rates
Upcoming Conference
Contributors
Other Metrics
Bibliometrics & Citations
Bibliometrics
Article Metrics
- 0Total Citations
- 284Total Downloads
- Downloads (Last 12 months)10
- Downloads (Last 6 weeks)2
Other Metrics
Citations
View Options
Login options
Check if you have access through your login credentials or your institution to get full access on this article.
Sign in